What we can learn

[Steve]

What we can learn from politicians.

I wanted to put up a post about how the marketing of a politician is similar to marketing a business.

I found this list on a politicians site of things you could do to help support them. How could these ideas work for you and your company?

1 Lawn signs
2 Phone calls
3 Coffee party at your home
4 Labeling flyers
5 Walk your neighborhood with the candidate
6 Ask your neighbors to vote for Me
7 Donate

[Steve]

1. Starting with the first one, we know we all could use lawn signs more often.

2. Phone calls. Let's think creatively here. What if you talked to your customer base and asked them to put their feelers out and make some calls. Maybe say you wanted to do some community service work.
Are any of your customers a member of local groups that could ask around and see if there is a family who really came down on hard times who could use a yard cleanup to help them?
Maybe your customers would then make calls for you about this.
What about offering some sort of lawn care package they could raffle off in their local groups (fire dept, rotary, ladies clubs, etc etc) to raise money for their group?

Let's brain storm more. What are you thinking?

[Steve]

5 Walk your neighborhood with the candidate

How would it work if a neighbor actually introduced you to others in the area? It would be pretty neat if it could work. You could get a chance to meet a bunch of people.