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View Full Version : Difference between Marketing and Branding


Steve
03-20-2006, 11:34 PM
Quote[/b] ]To be honest this is how I look at it and it might be a bad way to look at it:

If my marketing works great for me, then I call it marketing. If my marketing does not work out and I get no customers from it, I call it branding.

Kind of a way I look at it. No matter what you don't lose (but honestly, I think that you lose when your marketing does not work).

Great insight. Let's look more into this.

Steve
03-20-2006, 11:34 PM
The Definitions

Here are some simple, "agnostic" definitions:

* Branding is an association, created in the mind of a potential buyer, between a particular make of product and a desired characteristic. For instance, J. Walter Thompson, an old haunt of mine, did a decent job of branding Ford when it launched its "Quality is Job 1" campaign. People began to ** amazingly ** associate the Ford brand with quality.

* Marketing is a general term for the deliberate efforts that a company executes to effect specific objectives. Those objectives can be pretty diverse, ranging from selling product to branding to making shareholders feel good about the company. The methods used to conduct marketing are also diverse, extending across the various advertising media and events promotion, direct mail, inbound telephone service campaigns, outbound telephone marketing, and so on.

* Advertising occupies a certain spectrum of marketing media ** specifically the ones that involve media owners selling "inventory" to advertisers who then employ that inventory to spread specific messages. Advertising involves three basic elements: a target audience, a message, and a medium via which to send that message.

From this site (http://www.clickz.com/experts/archives/media/buy_101/article.php/863271).

Steve
03-20-2006, 11:35 PM
http://www1.umn.edu/umcf/brand/img010.jpg

tiedeman
03-21-2006, 12:28 AM
Do you feel that they kind of run into each other though?

Steve
03-21-2006, 08:12 AM
Sure I do! But it is something that we should investigate further to understand how to improve our marketing http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif