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RJO
11-22-2007, 09:42 AM
This is a great forum with lots of great information!!! *THANK YOU!!

My question centers around a marketing message....I am a recently "retired" Chief Financial Officer and CPA and want to get into the mowing (maybe more later) business and plan on using flyers late winter in some upscale neighborhoods.

Would there be any advantage (or disadvantage) of marketing my experience as a recently retired financial executive in my ads....? *I am just trying to deliver a message that I understand what it takes to deliver a *professional and quality service for a great value to the customer. *And not some fly by night company. IF there is value in that message I think it makes sense to get it on my flyers.....Thoughts? Thanks!

Steve
11-22-2007, 10:46 AM
Hi RJO,

Welcome to our forum!

Quote[/b] ]I am a recently "retired" Chief Financial Officer and CPA and want to get into the mowing

That sounds fascinating! We could always use some good financial advice here. Please feel free to make posts and respond to topics on such issues! You could teach us all a lot.

Any thoughts as to why you decided to get into the lawn care industry? What about running your own accounting firm? Or did the stress just burn you out of that field?

Quote[/b] ]Would there be any advantage (or disadvantage) of marketing my experience as a recently retired financial executive in my ads....?
That is a very good question.

I am thinking one of the things you could do is use this information to tell a little about yourself to your customers. Being reliable is VERY important in this industry. I hear complaints all the time from people that called this or that fly by night business and they never show up. So this could position you as being reliable.

Maybe you could call your business The Lawn Accountant "For 20 years you trusted me with your finances, now you can trust me with your lawn."

If you took that route you could make it fun and come up with a fun logo as well. You could also play up the reliable part and the trust part.

That's just off the top of my head.

Let's hear some of your reflections on this.

and HAPPY THANKSGIVING! http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/yourock.gif

RJO
11-22-2007, 11:04 AM
I knew this was a great site!! The Lawn Accountant is interesting! Sure there are some good tag lines I could add but I am not very CREATIVE:( Accountant you know:( But would love anyones ideas!!
Yes got burned out on the inside office job for last 25 years! TIme to go outdoors and have some fun and hard work! MOney is important but not as much as it used to be....enjoying what I do is important now!
Thanks again for the ideas!
RJ

Steve
11-22-2007, 11:07 AM
Do you want to tie the accountant theme into your new business venture or are you thinking of another angle?

RJO
11-22-2007, 11:17 AM
Quote[/b] (Team Gopher @ Nov. 22 2007,12:07)]Do you want to tie the accountant theme into your new business venture or are you thinking of another angle?
Not necessarily....but maybe an interesting way to add "credibilty" and "reliability" to my new business....
RJ

Steve
11-22-2007, 11:27 AM
Well another way we have seen to help come up with a new business name is combining it with some hobby you have.

For instance one of our forum members named their business Green Paws Lawn Care because they have such a love for dogs. They also plan on mixing the two together in the future and have pet pictures on their site to help get local pets adopted.

Do you have any interests you really enjoy that could be used to pull together a new name or business theme?

RJO
11-22-2007, 11:31 AM
I love to play golf.....had thought of Fairway Lawn Care...but that name is in use in KC area.....Considered Tee Time Lawn Care....but not sure that if that has a very good ring to it....or if non golfer's know what "tee time" means......but will keep thinking about other names......
RJ

Steve
11-22-2007, 11:41 AM
I like tee time lawn care!
What about Club House Lawn Care.
Club House Turf Care
Golf Lawn Care
Hole in one Lawn Care
Par 4 Lawn Care

Then you could take pictures of yourself out playing golf and in your marketing material you could say something like spend more time doing what you love and less time working on your lawn.

I think the theme would be a blast!

You could take vacations to visit different golf courses and take photos of them. Interview the turf specialists that work there and have this as added content on your lawn care site.

You could also potentially install synthetic turf putting ranges.

Maybe you could have a tour in your area where the different putting ranges are open up to the community and everyone gets a chance to get out and meet / greet each other!

RJO
11-22-2007, 01:31 PM
Those are great ideas.....I am thinking I like Club House Lawn Care or Tee Time Lawn Care....just wasn't sure if most people know what Tee Time means....
Thanks again for the ideas...will keep noodeling while I eat my Turkey....and welcome any other ideas !!!

Steve
11-22-2007, 01:46 PM
Tee Time is neat because one might think of golf or if you don't know the spelling you might think you have time for tea. So either way it would work.

How would you rate the socio economic area you would be servicing?

Would this be a group that plays golf?

RJO
11-22-2007, 04:23 PM
Liking Tee Time Lawn Care more and more....and the homes I would be servicing would be familiar with golf...mid to upper end. Also like Leisure Time Lawn Care too.......

Steve
11-22-2007, 06:51 PM
Bounce the name off of some of your family and friends and see what their reaction is.

When do you plan on getting started with this?

RJO
11-23-2007, 08:27 AM
I will do that. So far they like Tee Time Lawn Care and Leisure Time Lawn Care......
I plan on starting next mowing season.....Mid March is usually the first mow here in KC.
Plan is to do a post card mailing and maybe do flyers as well. Have seen some discussion about timing....I am guess if first mow is mid March here....might drop post cards march 1ish.....Would you agree??
RJ

Steve
11-23-2007, 10:04 AM
Well, let me ask you, are there any services you could offer now to start reaching out to people in your area? Could you offer general winter yard cleanup services as a precursor for your spring advertising?

RJO
11-23-2007, 11:26 AM
RIght now I only have my truck and no other equipment...so I am limited in what I can do. I plan on buying the mower and trailer before the end of the year. But willing to listen to any advice you might have. I am willing to work now but just need to buy equipment.

Steve
11-23-2007, 11:37 AM
Well, here is my view. I wouldn't wait for spring. I would get started now to get your feet wet. I would get business cards made up now. I would hand them out to everyone you know.

Then go through the free flyer section here at the top of the page and look to see if any of them strike your fancy.

I know Keith is a big proponent of marketing winter yard clean up services and so am I because it gives you a chance to connect with all these potential clients now. Then when spring rolls around you will already have these contacts you can get to become mowing clients.

You don't need a mower or a trailer now to rake up leaves to clean gutters, to help around the house with cleanups.

I always feel you should get started today doing what ever it is you can do at the moment and then improve upon it as you go.

Why put off until tomorrow that which you can do today http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/smile.gif

Any thoughts on this?

StartALawnCareBusiness
11-23-2007, 11:51 AM
Hi RJ:

It's great you are researching this before jumping right in. Winter is perfect for strategic planning and getting your business started on the right foot.

Equipment - One of the biggest mistakes I see with new LCOs is in equipment selection. Since you are starting early, survey your neighborhood to get an idea of the variety of lawns you will service. Are they flat, big, small, lots of turns, narrow back fence gates, hilly, tall fescue, short bent grass, etc. Once you have a feel, you can visit lawn mower dealers to look at mowers. Demo lots of mowers...walk behind, zero turn, tricycle riders, pistol grips, loop grips, hydro, belt drive, etc. Learn what you like and what you need. Only then will you be able to make a better choice for a mower.

If you can afford it, go commercial all the way. In my experience, store bought equipment does not hold up to commercial use...this goes for string trimmers and blowers too.

Let us know how your equipment search goes and if we can be of further help.

Keith

RJO
11-25-2007, 11:03 AM
I have decided on Tee Time Lawn Care and next step...need to design Logo and get business cards ASAP. I plan on handing them out to everyone I know...and don't know:) Would be willing to do winter yard clean up...not sure about the gutter clean up...not too keen on getting on 20' latter's these days:(
Not sure what most guys do about removal of leaves...do they have a trailer they haul in and then pay to dump...or do they leave with home owner in bags for city pick up??
Thanks again for all the good advice.
Plan on visiting local dealer and test out the Wright 32" Stander....I "think" I can get some discounting pricing in Dec.

ritchiem
11-25-2007, 11:32 AM
http://thelawnblog.com/gopher/teetime.gif

what are your ideas for a logo?

Steve
11-25-2007, 01:21 PM
Very nice logo design! I like the dimples on the text as well!