Rebranding a business.

[StartALawnCareBusiness]

I've been hearing these "Free Credit Report" commercials lately. *I am impressed with their efforts to rebrand their product.

I'm not a proponent of this company because you can truly get your credit report for free from the credit reporting agencies.

Their old commercials appealed to older and more serious minded customers. *When you think about it, those customers probably alreay know how to get credit reports.

Their new commercial has a very catching jingle (it's in my head even as I'm typing this) and appeals to a much younger customer who will more likely hop on a website and pay a fee for getting their credit report.

I might not like the company but I love the effectiveness of their advertising.

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Keith

[Steve]

LOL that is good. At the end of the commercial it says offer applies from enrollment in 'triple advantage' what ever that is!

It does make you wonder could some kind of silly folksie commercial like that with a couple of guys in a lawn care truck signing a song about their business help generate more interest in them.

[FourSeasons]

Quote[/b] ]It does make you wonder could some kind of silly folksie commercial like that with a couple of guys in a lawn care truck signing a song about their business help generate more interest in them.

That would be funny. I'd like to see one.