Bugboy
05-16-2007, 09:40 AM
Hi, new to forum and semi-new to lawn care. *I have been running a pest-control and Christmas light company in Utah for several years with a business partner and this year we are adding a significant amount of yard maintenance services this year. *Great forum and I am glad to have found it recently.
Currently the pest control company is named Bug Boys Pest Control and the Christmas light company is named Holiday Help. *In the past, we have simply done aeration and power rake jobs in the early spring when it was too early for pest control and all the Christmas lights were down. *We frequently get requests from clients though asking if we mow lawns or do yard maintenance but up until now we have only thought about getting into it. *There are a couple of bigger companies here in Utah that combine pest control with the lawn care and the response seems to be good for them.
In particular this spring we are doing quite a bit in the way of mulch jobs and have decided we want to offer lawn mowing, fertilization, etc. *At this point, I need to make some new flyers and marketing material and am really debating what name to be marketing. *Bug Boys or make a new name. *If it's a new name, should I come up with a specific one to yard maintenance or with a more generic "umbrella" like name such as "Home Care Plus"**which would cover all of the services we offer? *People seem to like the name Bug Boys for our pest control company a lot and we get compliments on it often. *The name often sparks conversation and seems to be a good ice breaker on the doors when selling. *
I am interested in thoughts, responses on what to do as far as company name is concerned since we will not be purely pest control now. *I also would be extremely interested in marketing ideas for trying to make the name Bug Boys work, even if that might not be the consensus best way to go. *Any input or thoughts is appreciated**thanks.
Currently the pest control company is named Bug Boys Pest Control and the Christmas light company is named Holiday Help. *In the past, we have simply done aeration and power rake jobs in the early spring when it was too early for pest control and all the Christmas lights were down. *We frequently get requests from clients though asking if we mow lawns or do yard maintenance but up until now we have only thought about getting into it. *There are a couple of bigger companies here in Utah that combine pest control with the lawn care and the response seems to be good for them.
In particular this spring we are doing quite a bit in the way of mulch jobs and have decided we want to offer lawn mowing, fertilization, etc. *At this point, I need to make some new flyers and marketing material and am really debating what name to be marketing. *Bug Boys or make a new name. *If it's a new name, should I come up with a specific one to yard maintenance or with a more generic "umbrella" like name such as "Home Care Plus"**which would cover all of the services we offer? *People seem to like the name Bug Boys for our pest control company a lot and we get compliments on it often. *The name often sparks conversation and seems to be a good ice breaker on the doors when selling. *
I am interested in thoughts, responses on what to do as far as company name is concerned since we will not be purely pest control now. *I also would be extremely interested in marketing ideas for trying to make the name Bug Boys work, even if that might not be the consensus best way to go. *Any input or thoughts is appreciated**thanks.