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Steve
03-12-2007, 03:32 PM
Beginner Mistakes from our friend Jim of promower.net (http://www.promower.net) http://www.gophergraphics.com/images/jim-small.jpg

Excerpts from "Earn $300 a Day Mowing Lawns"

From Chapter 3 – Advertising

Quote[/b] ]“Occasionally, a reader asks me how much it costs to acquire a customer by advertising. The answer is ... I haven’t
the faintest idea. But I’d say dollar-for-dollar is a good return (one $20 ad landing one $20 job). In our second season we spent $700 on fliers and landed $900 a week in new business in a matter of days – a huge bargain (the flier is in the Appendix). All things considered, though, advertising cost means little. In the mowing business a customer might stay with you 20 years, spend thousands of dollars, and bring scores of new customers via word of mouth. So whether you spent $10 or $50 acquiring him doesn’t much matter.”

[This chapter discusses at length advertising methods, the advertising message, and cold calling, which is used to
secure commercial jobs.]

On commercial jobs: “Not to be overlooked when considering commercial jobs are subsidized apartment complexes. Midwestern cities contain lots of them, often scattered all over the town. In my experience, all of the larger complexes have offices and full time managers, which are your initial contacts. Probably you will be referred to the office of a local property management firm that works for the investors and manages not just the one complex, but five or fifteen. This is an opening to very serious money. We found this work to be highly lucrative.”


Remember this section is only a small part of chapter 3, to read more please visit promower.net and order Jim's book!