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View Full Version : Protecting your new business idea


Steve
11-14-2006, 04:36 PM
Who would have thought you could protect a bag from copycats by way of the U.S. Patent and Trademark Office. I had no idea something like this could be protected. But it can be. Good for the folks at Builtny for protecting their design.

If you have a new business idea, you should consider reading this article and seeing how this company protected their product design.

Have you ever patented a design idea?

http://builtny.com/

A startup crushes its copycats (http://money.cnn.com/magazines/fsb/fsb_archive/2006/11/01/8391421/index.htm?postversion=2006111309) - If you have an idea, very rarely will someone steal it until you make money. Once you make money, everyone will think about stealing it.

For three years my company, Built NY, has been making a neoprene wine tote, our signature product, in what has become a $16-million-a-year line of totes, cases and accessories.

Without the U.S. Patent and Trademark Office, cheap imitations would flood the market and put us out of business, so we spend roughly 4 percent of our annual budget obtaining and defending our patents. It's our third-largest expense, after cost of goods and payroll. We have filed more than 100 design patents, utility patents, and trademark registrations in 20 countries, and we hold two registered trademarks on our two-bottle tote.