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View Full Version : Are you focused?


Steve
02-22-2006, 04:01 AM
Here are some interesting ideas and insight.

Focus on a single product or service, and then market it, sell it, promote itódo everything you can to increase sales of that one product or service. While it's tempting to swing for the fences and try to be all things to all people, it's often less risky and more profitable to pick a product or two that you can execute really well and just try to get on base.

Richard Roy, a Sparta, New Jersey landscaper, started a homebased dog-waste removal business called Dr. Pooper Scooper when he got tired of picking up the dog poop from his customers' lawns. Instead of splurging on a retail storefront or an expensive Yellow Pages ad, Roy decided to use his truck as his primary advertising vehicle. Says Roy, "I decorated the truck as a Dalmatian, used full signage and put magnetic business cards on it. By using the truck as my moving billboard, by joining community groups and through word of mouth, I've turned what was once my nightmare into a thriving business serving 100 customers and making 1,100 pickups a week."

Thanks to Dr. Pooper Scooper's success, Roy is now planning to phase out his landscaping business and focus on his new venture full time. "When I scoop the poop, I do it 12 months a year and never have to fix or replace equipment," Roy says. "It's also three time easier than landscaping, and I can do it until I can't walk anymore."

From this article (http://www.entrepreneur.com/article/0,4621,316521,00.html).

BSDeality
02-23-2006, 08:12 AM
thats a crappy job http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/tounge.gif

Steve
02-23-2006, 08:47 AM
LOL.

Amazingly enough an industry has spawned to fill the need.

Good for them too. Entrepreneurs are very creative.