New to The Forum

[Chadman]

Just thought I would introduce and tell a little about my company. My company is Chad's Lawn Service located in Pataskala, OH. I have been in the lawn business part-time for the last three years and I am finally going to take the plunge this spring and go into it full-time.

I am expanding my business to include pesticide applications which I am very excited about. I have taken the core part of my test and have passed and waiting to take the turfgrass part. I will also have my bachelors degree in Business Administration in March. I am very excited about the new adventure. http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/wink.gif

[tiedeman]

Welcome to the site!

[Steve]

Hi Chad,

Welcome!

What are your biggest concerns about going fulltime with your business?

[Chadman]

Biggest concern is getting the clients, and being able to compete with the large number of competitors that are out there.

[Steve]

Have you thought of your unique selling position?

Quote[/b] ]Your Unique Selling Proposition isn't a slogan or branding phrase like "Fly the friendly skies," but you could use it for that too. It's what sets your business apart from all the other businesses similar to yours. It's a specific memorable statement that describes the unique value of your business and creates excitement in your potential new customers. And it says to your prospects 'this is why you should do business with us, because we have this wonderful and unique service or product that you will benefit greatly from and you may not find this product or service anywhere else.'

Link of article. (http://www.icbs.com/Kb/Branding/kb_branding-your-unique-selling-proposition.htm)