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View Full Version : What motivates people to buy?


Steve
02-10-2006, 04:17 PM
People make purchases for these, among many reasons:

1. To make more money * even though it canít buy happiness
2. To become more comfortable, even a bit more
3. To attract praise * because almost everybody loves it
4. To increase enjoyment * of life, of business, of virtually anything
5. To possess things of beauty * because they nourish the soul
6. To avoid criticism * which nobody wants
7. To make their work easier * a constant need to many people
8. To speed up their work * because people know that time is precious
9. To keep up with the Joneses * there are Joneses in everybodyís lives
10. To feel opulent * a rare, but valid reason to make a purchase
11. To look younger * due to the reverence placed upon youthfulness
12. To become more efficient * because efficiency saves time
13. To buy friendship * I didnít know itís for sale, but it often is
14. To avoid effort * because nobody loves to work too hard
15. To escape or avoid pain * which is an easy path to making a sale
16. To protect their possessions * because they worked hard to get them
17. To be in style * because few people enjoy being out of style
18. To avoid trouble * because trouble is never a joy
19. To access opportunities * because they open the doors to good things
20. To express love * one of the noblest reasons to make any purchase
21. To be entertained * because entertainment is usually fun
22. To be organized * because order makes lives simpler
23. To feel safe * because security is a basic human need
24. To conserve energy * their own or their planetís sources of energy
25. To be accepted * because that means security as well as love
26. To save time ** because they know time is more valuable than money
27. To become more fit and healthy ** seems to me thatís an easy sale
28. To attract the opposite sex * never undermine the power of love
29. To protect their family * tapping into another basic human need
30. To emulate others * because the world is teeming with role models
31. To protect their reputation * because they worked hard to build it
32. To feel superior * which is why status symbols are sought after
33. To be trendy * because they know their friends will notice
34. To be excited * because people need excitement in a humdrum life
35. To communicate better ** because they want to be understood
36. To preserve the environment * giving rise to cause-related marketing
37. To satisfy an impulse * a basic reason behind a multitude of purchases
38. To save money * the most important reason to 14% of the population
39. To be cleaner * because unclean often goes with unhealthy and unloved
40. To be popular * because inclusion beats exclusion every time
41. To gratify curiosity ** it killed the cat but motivates the sale
42. To satisfy their appetite * because hunger is not a good thing
43. To be individual * because all of us are, and some of us need assurance
44. To escape stress * need I explain?
45. To gain convenience * because simplicity makes life easier
46. To be informed * because itís no joy to be perceived as ignorant
47. To give to others * another way you can nourish your soul
48. To feel younger * because that equates with vitality and energy
49. To pursue a hobby * because all work and no play etc. etc. etc.
50. To leave a legacy * because thatís a way to live forever

From this site (http://www.marketing-magic.biz/archives/archive-selling/why-people-buy.htm).