Steve
04-22-2007, 11:27 AM
Have you found it difficult to promote your organic lawn care business as well? Do you spend a lot of time educating new customers?
<a href="http://www.northjersey.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXk3NDImZmdi ZWw3Zjd2cWVlRUV5eTcxMTc5NjkmeXJpcnk3ZjcxN2Y3dnFlZU VFeX
kyMg==" target="_blank">Cultivating a natural niche</a> - "I spend a lot of time on the phone with new clients, reassuring them," he says, flinging grass seed on a rain-soaked property in Fair Lawn. "That's a big part of organic lawn care. If they're used to ChemLawn and they see a weed popping up, you have to talk with them."
"Conventional lawn companies have such a large market share and spend so much on advertising that the small family business that wants to work organically has a hard time getting its message out," says Jane Nogaki, pesticide program coordinator for the New Jersey Environmental Federation.
Last month, Organic Dutchman ** now based in Clinton ** had about 500 customers. With some postcard marketing, that number has exceeded 700.
<a href="http://www.northjersey.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXk3NDImZmdi ZWw3Zjd2cWVlRUV5eTcxMTc5NjkmeXJpcnk3ZjcxN2Y3dnFlZU VFeX
kyMg==" target="_blank">Cultivating a natural niche</a> - "I spend a lot of time on the phone with new clients, reassuring them," he says, flinging grass seed on a rain-soaked property in Fair Lawn. "That's a big part of organic lawn care. If they're used to ChemLawn and they see a weed popping up, you have to talk with them."
"Conventional lawn companies have such a large market share and spend so much on advertising that the small family business that wants to work organically has a hard time getting its message out," says Jane Nogaki, pesticide program coordinator for the New Jersey Environmental Federation.
Last month, Organic Dutchman ** now based in Clinton ** had about 500 customers. With some postcard marketing, that number has exceeded 700.