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ritchiem
03-06-2008, 12:22 PM
Alright everyone...this is my flyer that I am going to print 5000 copies. I need your help to make sure it all looks good. It will be a 3 fold brochure style with the house image on the inside.

http://www.thelawnblog.com/gopher/murphy/murphy_flyer_back.jpg
Inside image
http://www.thelawnblog.com/gopher/murphy/murphy_flyer_front.jpg
Outside image

UniversityLandscapers
03-06-2008, 04:53 PM
I think they look awesome...I love your logo too.

Are you having them printed somewhere for you? And if so, how much are they costing you?

Steve
03-06-2008, 04:58 PM
Hi Richard,

I think they look great. The only thing I could think of was this. People may actually cut out the coupon and save it. But there is no phone number or web address on the coupon. Do you want there to be one? Is this a concern?

I bet a lot of business owners are wondering, how will you distribute them? Will they all go out at once or multiple times to the same people? When will they start to go out?

ritchiem
03-06-2008, 06:01 PM
XcelPrinting.com (http://xcelprinting.com) is doing them for me. Great customer service and helped me through the whole process. They are going to be a gloss on both sides on 100# gloss book paper (very nice paper). And his services include folding them for me too! I thought I was going to have to fold 5000 flyers http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/rock.gif

Thanks for the compliment on my logo (I do logo design if you need it).

Steve...I know I was thinking of the same thing too. The coupon is just designed to get some calls coming in really. But good point...I'll have to get that done on the next one.

I'll be sending them out by carrier mail. I have all of the postal routes and they charge me 11.2 cents per flyer delivered. This will be a one time hit. I considered going in two waves but I really want to hit spring in one big bang. They'll go out as soon as I get them. Aiming for the last week in March.

LGYardService
03-06-2008, 09:42 PM
The flyers look great, Richard!

You did all the designing yourself right? I can't wait to see how they work out for ya. I hope you get lots of calls. http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif

So, approximately how much is this costing you? Including everything form the printing, mailing, etc. Even the time that you put into making them.

Thanks

ritchiem
03-06-2008, 09:56 PM
Hey Luke,

Yes I designed the whole flyer myself. I was able to download a layout template from Jon at XcelPrinting.com (http://www.xcelprinting.com) and it helped me out a lot...letting me know where the trimlines and bleedlines are.

LOL...well I didn't keep track of my time...you know me, I want to make sure it is perfect. Probably spent over 10 hours making it...good thing I didn't have to pay someone to do it.

The whole thing is looking around $1000.00 give or take to send out this spring promotion.

Steve
03-06-2008, 10:26 PM
Richard,

Could you also tell us a little about d.p.i. resolution in your marketing material.

I know a lot of business owners would like to put together their own marketing material but they don't understand the resolution needed in their pictures or graphics, to have it 'print ready.'

What resolution do you use in your graphics?

xcelprinting.com
03-06-2008, 10:41 PM
Hi Guys,
I would like to point out the cost for printing 5000 full colr tri-fold brochures isn't $1000, if you go to my website xcelprinting.com (http://xcelprinting.com) you can view prices for anything you need printed.....However, for you guys here at the GopherHual community I will offer some discounts that do not appear on the website.

I have a Price Match Guarantee (http://www.xcelprinting.com/shop/pricematch.html) and do my best to have the most competitive prices on the internet.

So if you ever find a better price let me know where and I can do my best to match or beat it...but remember you guys here in this forum will get a discount of some sort not advertised on my site, so definetly take advantage.

xcelprinting.com
03-06-2008, 10:48 PM
Also guys I have a very extensive Help Center (http://xcelprinting.com/shop/helpcenter/) on the site to answer any and all questions you may have regarding File Preperation, Images, Resolution, etc., feel free to go there, browse around, have a look at the glossary.

I hope you guys find it helpful, should anyone have any questions don't hesitate to ask....oh, and tell your friends (lol)

Steve
03-06-2008, 11:20 PM
Jon,

I just checked out your site.

Quote[/b] ]Question:

Why is resolution important?
Answer:

Resolution also known as DPI (Dots Per Inch) can be described as the number of dots that fit horizontally and vertically into a one-inch space. Generally, the more dots per inch, the more detail captured and the sharper the resulting image. For an image to print properly, the image must be at least 300 dots per inch (dpi) at the final output size.
Question:

What resolution is needed for my job?
Answer:

For most printing jobs, 300 dots per inch (DPI) is the minimum resolution to guarantee acceptable printing results. For larger products such as large format posters and banners, we recommend sharper resolution which can range from 300 to 1200 dpi, depending on the intended use of the printed piece.

That is some very interesting information.

How do you suggest the average lawn care business owner go about getting a 300 to 1200 dpi image of a house?

Richard, did you take those pictures or did you purchase them? What are your suggestions on this?

xcelprinting.com
03-06-2008, 11:42 PM
Steve,
If the customer wish to show off their own work, a digital image from a decent digital camera will do the job.

For quality images I reccommend www.istockphotos.com, just enter a descriptive search term of the image type you wish to lookup...this is the best source for images widely used amongst graphic designers.

xcelprinting.com
03-06-2008, 11:49 PM
As a matter of fact, some, not all, but a few of the samples seen on my portfolio (http://xcelprinting.com/shop/portfolio.html), for example in the portfolio 3rd row 4th column, the image of a paved driveway, thats actually a buddy of mine who owns that paving company, I took that digital image with an 8 megapixel Sony.

Anyone can take a picture that looks like it was taken by a pro...I always encourage customers to show off their own work preferably, unless you are going for a very corporate image (like Richard), then you should probably purchase an image....Richard that was a compliment (lol), the design on his brochure looks awesome.

LGYardService
03-07-2008, 12:12 AM
Jon,

Did you get my email reply about the shirts?

I really am interested and want to do some business with you. http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif

Thanks

xcelprinting.com
03-07-2008, 12:42 AM
Luke,
I didn't get your email, you either send me a pm, or call my toll free # below. I look forward to your call.

ritchiem
03-08-2008, 01:25 PM
Yes I had to make sure to design for print using at least 300dpi. And it can make things difficult designing that large. I use Adobe Fireworks (formally known as Macromedia) to do all of my web/graphic design. I also had to make sure to convert it to cmyk from RGB (printers use cmyk to print).

ritchiem
03-27-2008, 12:48 PM
well I got my flyers today and they'll be going out ASAP. Here are some images of them...I was totally shocked on the quality of the paper XcelPrinting.com used...they turned out fantastic, much more then I anticipated. Thank you so much Jon...top knotch!!! http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif

http://thelawnblog.com/gopher/flyer/flyer1.jpg

http://thelawnblog.com/gopher/flyer/flyer2.jpg

http://thelawnblog.com/gopher/flyer/flyer3.jpg

http://thelawnblog.com/gopher/flyer/flyer4.jpg

http://thelawnblog.com/gopher/flyer/flyer5.jpg

Steve
03-27-2008, 02:12 PM
Quote[/b] ]I was totally shocked on the quality of the paper XcelPrinting.com used.

What shocked you? What stood out?

A note to Jon,

This is how you use a forum to market your business and grow. You get one good response and now Richard will be sure to tell others. He is a very big broadcaster of information on the internet and people look to him for advice.

From here you will find you attract more and more clients.

Nice work!

justin_time
03-27-2008, 08:47 PM
Quote[/b] (ritchiem @ Mar. 27 2008,11:48)]well I got my flyers today and they'll be going out ASAP. *Here are some images of them...I was totally shocked on the quality of the paper XcelPrinting.com used...they turned out fantastic, much more then I anticipated. *Thank you so much Jon...top knotch!!! *http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif

http://thelawnblog.com/gopher/flyer/flyer1.jpg

http://thelawnblog.com/gopher/flyer/flyer2.jpg

http://thelawnblog.com/gopher/flyer/flyer3.jpg

http://thelawnblog.com/gopher/flyer/flyer4.jpg

http://thelawnblog.com/gopher/flyer/flyer5.jpg
Wow.. those are nice !!!

Just to say that got my attention and I would be a potential customer after getting this kind of flyer into my mailbox (that's how nice it is)

ritchiem
03-27-2008, 10:01 PM
Thanks a lot Justin...I worked real hard on the design and it seemed to take forever to get it right. But I believe this one is going to be very effective.

Steve...I was shocked on how fantastic the quality of paper it was printed on. Jon said it was nice but...wow! The paper is like a magazine cover, nice and thick, and it has the perfect gloss to it.

xcelprinting.com
03-30-2008, 11:05 PM
Richard,
I am glad you like them, they really look awesome, the colors, the presentation, everything looks fantastic, very professional.

xcelprinting.com
03-30-2008, 11:09 PM
Steve,
Yeah, I hope the rest of the community here on the forum takes there lawncare business to the next level and do their printing with me :-)

ritchiem
04-01-2008, 07:14 PM
Well time for all of the flyers to go out...would have sent them sooner however the weather here has been crappy.

http://thelawnblog.com/gopher/flyer/flyers_stacked.jpg

Steve
04-01-2008, 11:01 PM
That looks sweet!

How long did it take to get the mailing labels on and mail them out?

ritchiem
04-01-2008, 11:38 PM
Ya it does...and that is only 1250 out of 5000 of them. No mailing addy's... undressed direct mail.

justin_time
04-01-2008, 11:51 PM
Quote[/b] (ritchiem @ April 01 2008,10:38)]Ya it does...and that is only 1250 out of 5000 of them. *No mailing addy's... undressed direct mail.
So you mean you went to the Post office and you paid 10 cents a flyer for 5000 flyers ?

ritchiem
04-01-2008, 11:52 PM
Quote[/b] (justin_time @ April 01 2008,10:51)]Quote[/b] (ritchiem @ April 01 2008,10:38)]Ya it does...and that is only 1250 out of 5000 of them. No mailing addy's... undressed direct mail.
So you mean you went to the Post office and you paid 10 cents a flyer for 5000 flyers ?
Yes...that is exactly what I did.