How about this slogan idea?

[Steve]

We take care of your lawn, not your neighbor.

Would you use this slogan?

[grounded]

No, its arrogant

"Love thy Neighbor" - sounds more like screw thy neighbor

[Jim Adams]

Maybe I'm dumb, but I don't get it. What does it mean?

Jim

[Steve]

I am really not sure what they meant. I think it shows the importance of having a slogan that is easily understandable.