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FourSeasons
01-12-2008, 04:19 PM
Have you ever stopped to think how much marketing is presented to us everyday. The only time some one is not trying to take our money is when we are sleeping. Even then some is trying to in a different way.

In the morning we leave in our trucks and turn on the radio and listen to a talk show - Commercials
Then later all day the radio - Commercials
Then we get home and get the mail - junk mail marketing
Then the news or tv show - more commercials
Some one Knocks on the door - door to door salesman
Then we log onto the internet - ads everywhere and popups constantly blocked
Then we go on the Gopher site - ads everywhere for everything related to our business
Then the phone rings - telemarketers
Maybe Read a magazine - ads all thru it
Then back to tv maybe for a little bit - more commercials
We go to sleep - lock your stuff up or someones going to take it, your money essentially

Maybe every day is not exactly like this. Probably similar for alot of people though.

Steve
01-12-2008, 04:26 PM
Oh yea!

I think about Nascar as an amazing marketing machine too! Who would have thought to put stickers on cars that whiz by at 200mph!

And then have 1,000s of stickers on the same car! AMAZING.

Ultimately I think this is why marketing people are always trying to cut through the clutter and get their ad to shine.

It makes you wonder to when you reflect on your marketing, how can you cut through the clutter? How can you make your ad stand out?

Have you ever thought about that? What things have you come up with?

FourSeasons
01-12-2008, 04:44 PM
Quote[/b] ]It makes you wonder to when you reflect on your marketing, how can you cut through the clutter? How can you make your ad stand out?

Have you ever thought about that? What things have you come up with?



Yes on craigslist. Most companies post a ad like this:
Landscaping Services
Landscaping- 5 years experience
call mike
425-425-4254

And Sometimes you'll see Licensed and Insured.

So I made up a colorful flyer that stands out. Made my title stand out from the rest as best as I could. And then I list my most of my services.

And it has worked. I have talked to my customers and they have told me.
Heres my ad-
http://seattle.craigslist.org/sno/lbs/536808403.html

I thought this one was good to -
http://seattle.craigslist.org/sno/lbs/536808403.html
maybe a little to much words crammed in there though. its not easy to read

ABurlison
01-12-2008, 04:51 PM
What program did you use to make that flyer or template, I like it?

Here's my ad, a little dull, but I actually bid a ladies yard maintenance yesterday off an ad like this.

http://medford.craigslist.org/lbs/536541796.html

FourSeasons
01-12-2008, 05:01 PM
Quote[/b] ]What program did you use to make that flyer or template, I like it?

Here's my ad, a little dull, but I actually bid a ladies yard maintenance yesterday off an ad like this.


I used 2003 ms publisher. I just got the new MS works for 2007 and it did away with publisher and all they put all the publisher features in with MS word.
Anyways you can use a template on there. I would put a picture of your best yard on there. If you don't have one then get one off the internet. And uses that. I think the picture is valuable. People see the pic and want there yard like that.

You have a nice ad.

realhuntin
01-12-2008, 06:02 PM
I seen a ad in my area and it looked like a website.

I have posted a ad on craigslist for my area and I tried to put a picture in there and have been able to how did they do that?

Steve
01-12-2008, 06:16 PM
I like the flyer idea! I am guessing you can use html to add an image to your craigslist ad?

Steve
01-12-2008, 06:18 PM
This ad turned out very well too! These are both very creative!

FourSeasons
01-13-2008, 12:12 PM
Quote[/b] ] seen a ad in my area and it looked like a website.

I have posted a ad on craigslist for my area and I tried to put a picture in there and have been able to how did they do that?

Tim - After you make your ad,flyer, or whatever you make up. You save it as a image. jpeg,gif,etc. Then what I do is go to one of these two websites and upload your ad that you saved as a image.

www.photobucket.com
or
www.allyoucanupload.com

After you upload it you can copy the html and paste it on your craigslist ad.

The second one is the easiest to use because you don't have to have an account. But if you make an account (free) with photobucket then your pics will always be there.

This is the easiest way I know how to do it.

Steve
01-13-2008, 03:03 PM
As you have been experimenting with the ads on craigslist, do you find that they get more response if they include graphics? Or do simply text ads work better?

FourSeasons
01-13-2008, 03:10 PM
Steve-
Quote[/b] ]Yes on craigslist. Most companies post a ad like this:
Landscaping Services
Landscaping- 5 years experience
call mike
425-425-4254

And Sometimes you'll see Licensed and Insured.

So I made up a colorful flyer that stands out. Made my title stand out from the rest as best as I could. And then I list my most of my services.

And it has worked. I have talked to my customers and they have told me.


I also have 3 different titles for my ad so that I can repost it every day so that its always on top.

Steve
01-13-2008, 04:30 PM
WOW that is awesome! Do you track where your new customers initially heard of you from?

Do you have any idea what % of your new customers come from craigslist?

FourSeasons
01-13-2008, 04:45 PM
No, I always forget to ask.
This is what one of my acct pages looks like. From reposting everyday. It only takes a minute to do. If you don't your ad will get buried fast.

ID Date Site Category Title Fee
537757465 Jan 13 08 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
536808403 Jan 12 08 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
536057236 Jan 11 08 sea auto parts 22" inch Malanni 331 *
535723446 Jan 11 08 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
534656932 Jan 10 08 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
533519542 Jan 09 08 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
532403357 Jan 08 08 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
530200724 Jan 06 08 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
529802794 Jan 05 08 sea small biz ads *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
529397164 Jan 05 08 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
528035282 Jan 04 08 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
526928480 Jan 03 08 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
525807973 Jan 02 08 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
524366577 Dec 31 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
523517502 Dec 30 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
521474540 Dec 28 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
520606218 Dec 27 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
519507117 Dec 26 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
519050481 Dec 25 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
518437102 Dec 24 07 sea cars & trucks 2001 Acura MDX *
518414829 Dec 24 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
517823835 Dec 23 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
515994915 Dec 21 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
514023871 Dec 19 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
512973092 Dec 18 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
511827551 Dec 17 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
511018654 Dec 16 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
510264276 Dec 15 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
508980807 Dec 14 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
507903712 Dec 13 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
506814255 Dec 12 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
505689172 Dec 11 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
504524822 Dec 10 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
503687807 Dec 09 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
502794135 Dec 08 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
501553627 Dec 07 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
500469446 Dec 06 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
498433741 Dec 04 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
497169875 Dec 03 07 sea auto parts Car Cover *
497090239 Dec 03 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
496229661 Dec 02 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******FALL CLEANUPS!!!****** *
495527991 Dec 01 07 sea labor & moving *****NO TIME FOR YARD WORK?!!!*****FALL CLEANUPS!!!****** *
494139321 Nov 30 07 sea labor & moving ******WANT A GREENER LAWN?-FALL FERTILIZING SPECIAL****** *
494138940 Nov 30 07 sea labor & moving *****QUALITY YEAR ROUND LANDSCAPE MAINTENANCE*****FALL CLEANUPS!***** *
493079314 Nov 29 07 sea labor & moving ******FERTILIZING SPECIAL FOR A GREENER LAWN!!!****** *
493078762 Nov 29 07 sea labor & moving ******QUALITY LANDSCAPE SERVICES!!!******

Steve
01-13-2008, 05:07 PM
WOW Good for you!

Rob,

You really should consider asking. Then you can keep track and find out what marketing avenues work best and then you can focus on those.

There are a lot of marketing projects we can do that don't get any returns and we might not even know it unless we track the response.

FourSeasons
01-13-2008, 06:21 PM
Quote[/b] ]You really should consider asking. Then you can keep track and find out what marketing avenues work best and then you can focus on those.

There are a lot of marketing projects we can do that don't get any returns and we might not even know it unless we track the response
I only advertise in 2 places now. And I did 3 in the summer.
1- Craigslist
2- The local paper
3- The Little Nickel, a classifieds only paper thats at every gas station and store free.

These 3 things worked so well for me last season I plan on going with the same system.
In fact I was so busy with just calls from the papers that during the summer I didn't even have time to put my ad on craigslist everyday. I was constantly a month out for about 3 months. I started in May.

I also did flyers which I didn't see a very initial big return on. But what I did get was in a targeted area that I wanted business and from those 2 customers came alot more in a good area for work. And those customers are very good customers and all appreciate the work I do for them. So targeting areas is good.

Steve
01-13-2008, 06:52 PM
That is great! It sounds like you found a great way to keep your marketing budget down!

Quote[/b] ]But what I did get was in a targeted area that I wanted business and from those 2 customers came alot more in a good area for work.

Do you mean referral work?

FourSeasons
01-13-2008, 06:56 PM
Quote[/b] ]Do you mean referral work?

I've only gotten a few actual referrals.

But I have gotten alot of work in the neighborhood from people who see me working or what a great job i did and they end up having me come over and do a job for them.

Is this the same as a referral?

Fernando's CleanCut!
01-13-2008, 07:17 PM
...to Add flyers or even better a .GIF (like my banner) image in the craglist is a very good Idea. I've posted some adds in, but very simple letters and message.
I'll start to use some flyers.

Thanks Guys.

Steve
01-13-2008, 07:19 PM
Quote[/b] ]Is this the same as a referral?

I would think so. It would be a referral from a job well done! And it's an important lesson we can all learn from.

If you can even get one property in a new area, it opens up a new group of potential customers that can be wowed by your skills!

FourSeasons
01-13-2008, 07:48 PM
Quote[/b] ]If you can even get one property in a new area, it opens up a new group of potential customers that can be wowed by your skills!

Yes and slowly take over the whole neighborhood. Then the town! lol

Steve
01-13-2008, 07:52 PM
I do think that is a good way to do it actually!