Marketing with a cause

[Steve]

Tara from Green Paws Lawn Care (http://www.myspace.com/greenpawslawncare) hooked up with this event to help raise money for Rockin’ for Rescue Foundation (http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=266079702).

"Rockin’ for Rescue Foundation is a non-profit organization and we help loyal friends and discarded family members find new loving homes. Our Mission is to help provide financial support to credible rescues that benefit the welfare of all animals. Rockin’ for Rescue gives us a chance to celebrate our two loves...animals and music."

Such creativity will help many people. It helps the pets, the money is being raised for. It helps the bands to get more promotion and it helps Tara's company to get her name out and show she cares about animals. This in turn can help her attract a whole new bunch of customers who would prefer to hire a lawn care business that was 'pet friendly'

Have you ever thought about working with a cause or a group to help them and yourself?

[Steve]

If you check out Tara's myspace site, you can see they really are pet lovers. It is incorporated into every element of their site.

You can see here their company mascot pictured as well as information on how you can adopt this white puppy named Della.

They offer many services a pet lover would really appreciate.

For instance:

"Pet friendly organic services available."

&

"New this year! Pet waste removal services. Let us scoop your poop!"

If I were a pet owner, I would hire Tara's lawn care service, no doubt! She is going to have a lock on this market.