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View Full Version : Standing out on the cheap.


Steve
03-17-2008, 09:14 AM
What are you doing to stand out?

I thought this is a great example of standing out. The founder of Geek Squad, Robert Stephens, gives us a little insight into what he did to stand out and it worked. It was also cheap!

Does this inspire you at all to be different in your style? Do you think it would help you stand out from others?

Geek Squad's second act (http://money.cnn.com/2008/03/11/smbusiness/geek_squad.fsb/index.htm?postversion=2008031111) - When I started Geek Squad, I couldn't afford to hire a marketing company, so I used my car for advertising. Our uniform - black pants, white shirt - wasn't a gimmick. It's all we could afford. The Geek Squad grew up learning to live without the luxuries of resources. Now that we have resources, we try to use them more wisely.