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Steve
02-04-2008, 04:49 AM
I just saw Patrick's Valentine's Day promotion and I like it! Very creative.

When you go to his photo section you see a couple of discount coupons you can use!

What are you doing to promote your business for Valentine's Day?

Fernando's CleanCut!
02-04-2008, 07:16 PM
check out mine at cragislist
let me know what y'all think!

http://spacecoast.craigslist.org/lbs/563071389.html

All Aspects Landscaping
02-04-2008, 08:31 PM
20 x 30 weeks lawncare... is $600.00 right... Olive Garden Dinner cost approx $50.00... now you are down to $550.00... Say it takes you 20 mins to cut, trim, edge and blow off the property (by yourself) and your hourly rate is $35.00 per man hour, It cost you $11.67 to cut the grass. After an Olive Garden Dinner, you are getting $18.34 per cut... your profit is $6.63 for those 20 mins. This does not include drive time to and from that job. It also doesn't cover the risk of that customer not paying you for one week. Also it doesn't cover any incidentals that may arise that you did not figure into your budget. To sum it up, for the entire season, you will profit a total of $199.89 from this customer. For every one hundred $20.00 accounts you would cut, you would profit at grand total of $19,989.00...
I am not trying to hurt any feelings, but I feel that there is no room for a $20.00 cut... no matter how small the property. I like the ad fernando, it looks great, but I would love to see you up the price. And even though you have that prices start at $20.00, people are going to expect you to be the cheapest.

Let me know your thoughts please
j

Fernando's CleanCut!
02-04-2008, 10:30 PM
Quote[/b] (All Aspects Landscaping @ Feb. 04 2008,9:31)]And even though you have that prices start at $20.00, people are going to expect you to be the cheapest.
Well... you are right in one point. "Cheap", I have to say I was thinking of $25-$30 per cut. I will fix the add, im glad that was the first one I put out. http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/smile.gif
*Quick story, last year I put yard signs out for $20 a cut, I now have some clients with $30-$40 per cut. I've cought their attention, now its time to negotiate. (I thought)*

So what do you think I should do? Post it without price? or say $30 or more, and give discounts away?

-

$50 for dinner? Ouch!. well I have to defend myself on this one, because I work at the OG, so I get discounts, and the dinner goes around $30. (i'm just paying for the Food, not wine and desserts)
Other thing is that I cut 36 times a year, for most of the houses with good grass.
Also I would have to add that with every customer I get, is a potential to do some yard work/ landscape / renovation, stuff like that, so that is going to be some xtra money.

Thanks for the advice.

justin_time
02-04-2008, 11:15 PM
Quote[/b] (Team Gopher @ Feb. 04 2008,5:49)]I just saw Patrick's Valentine's Day promotion and I like it! Very creative.

When you go to his photo section you see a couple of discount coupons you can use!

What are you doing to promote your business for Valentine's Day?
I would probably would have to offer a snow removal offer since there's snow up north over here on Valentine's (usually)

Gonna have to plan that for next year

All Aspects Landscaping
02-05-2008, 12:08 AM
Hey Fernando-
Glad you didnt take that the wrong way man.... just a different angle ya know...Honestly, I wouldnt even commit to a price... I would offer the dinner with a "Seasonal Maintenance Contract"... its kinda subjective... some people might assume that they need to have their property mulch in order to get the dinner... or trimming shrubs... or fert... then you can pay for the drinks and dessert!!! LOL! Good Luck & Let me know
j

Steve
02-05-2008, 06:05 AM
It's really great when you sit down and think about the figures involved! Playing around with the figures here or there can really make this work.

Also I applaud you for your creativity of taking your connection with the Olive Garden to work with your lawn care business promotion.

Another thing I noticed and I don't know how much of a big deal this is, but I will point it out anyway. Craigslist ads will end up in search engine results if you use text in the ad. But when you use purely graphics in the ad, they won't show up because the search engine has no way of knowing what the ad says.

If a potential customer is looking for lawn care in your specific town, and you have a craigslist ad with 'lawn care' and your specific town's name, then your ad will appear, increasing your chances of reaching out to more people.

So, what does all this mean? Well, it's just my view that if you create graphic ads, as you have, which do indeed look great, you might want to consider having a text description below them so you improve your search engine results.

Here is a screen shot of the ad you put up. Very very creative! Please let us know if you find customers are responding to it.

Also there is nothing that says you can't create two different ads and run one one week and the other the next week. Maybe change the price in the ads and have a special code they have to give you when they call in order to get this ad. Then you will know by the code, how much you offered to charge and what you were offering as an inducement to signing a contract with you.

All Aspects Landscaping
02-05-2008, 02:58 PM
Steve... took your advise on the Craigs List... man it worked wonders... I posted an ad for a lawn foreman at 2:30 am on monday night (insomnia...lol) and tuesday morning, i had six inquiries by noon!! Im starting to have faith in the power of Craigs list... although I hate the name!!! lol

Fernando's CleanCut!
02-05-2008, 09:40 PM
Quote[/b] (Team Gopher @ Feb. 05 2008,7:05)]Also there is nothing that says you can't create two different ads and run one one week and the other the next week. Maybe change the price in the ads and have a special code they have to give you when they call in order to get this ad.
I am actually working on one more, not fancy very simple. Also im triying to create my logo.

WOW! Thank you guys very much!
Quote[/b] (All Aspects Landscaping @ Feb. 05 2008,3:58)]I posted an ad for a lawn foreman at 2:30 am on monday night (insomnia...lol) and tuesday morning, i had six inquiries by noon!!
...as a rookie, I miss alot of this detailes, and for sure are important
Next time, If I may, I'll post them here Fisrt and see what you guys think about it before throw them to the public.


**- i have an ADD idea!, since all we see in the News is The Elections, why not make flyers about "chose/vote/elect the right Lawn Care Company" with true promising results- for your Lawn Care Needs...., lol, something ike that.
Any Ideas?

All Aspects Landscaping
02-05-2008, 11:47 PM
Yeah man... throw it by us... wed be glad to critique it!!! and we'll be honest with ya...lol

Steve
02-06-2008, 07:15 AM
Fernando you are a genius! That is awesome!

Quote[/b] ]i have an ADD idea!, since all we see in the News is The Elections, why not make flyers about "chose/vote/elect the right Lawn Care Company" with true promising results- for your Lawn Care Needs...., lol, something like that.
Any Ideas?

What if you created a marketing campaign that looked like an election campaign and put up lawn signs all over the place?

Something like vote for Fernando of CleanCut Lawn Care.

Something that would get people to scratch their heads and wonder if you are really running for something or if it was a commercial ad! That would be really hilarious and it just might work because then your ads might not get pulled down from street corners!

You could also create flyers that say something like Vote Fernando, "I promise a beautiful lush green lawn for all my constituents!"

Maybe make door hangers.

Then you could create register a website that says something like voteforfernando.com and have a picture of you on the main page and what your 'campaign promises.'

If you vote for me to service your lawn, I will promise the following .......

This could really create a buzz worthy marketing campaign for you.

Maybe people wouldn't know you were actually promoting your lawn care business until they went to your web site. Wouldnt that be a blast! So all over the place would be these signs that say vote for Fernando of the 'lawn party.' LOL And then to find out more people would go to your votefernando.com site and find out you are running to be elected as their lawn care provider!

I bet you would get media attention for this marketing campaign

What an idea!

You could also make tshirts up that promote this as well and get all your friends to wear them.

Fernando's CleanCut!
02-06-2008, 04:40 PM
Quote[/b] (Team Gopher @ Feb. 06 2008,8:15)]You could also create flyers that say something like Vote Fernando, "I promise a beautiful lush green lawn for all my constituents!"
LOL!!! http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif


WOW! this is crazy Steve!, I've had this Idea in my mind for a couple of days, but nothing close to what your saying, or your ideas! (this WILL stand out!)
I'll get my hands on it.

Thank you.

Steve
02-07-2008, 07:41 AM
Fernando,

There is no doubt in my mind this could really get you a lot of attention.

Can you download the skype.com phone software and can we set up a time to talk about this and make it into a podcast? This would be awesome to talk about. My skype.com screen name is GopherHaul.

Quote[/b] ]I'll get my hands on it.
Tell us your thoughts on what you are gonna do.

Steve
02-12-2008, 09:15 AM
Fernando and I talked about this more last night.

I was thinking you could include some 'issues' your campaign is going to deal with on your website. Ideas for your 'campaign issues'?

Here are some I made up that are comical spins on real campaign issues.
- Everyone will have the Absolute Right To Ownership of a Beautiful Lawn
- You will not raise prices on lawn care
- You want to make sure everyone home-owner has access to affordable lawn care services.
- You will also make sure every customer is treated in a friendly manner.
- Homeland Security: You will assist in Homeland Security by keeping hedges around windows properly maintained.
- Education: You will help educate the customer by explaining to them the different services they may need to obtain their ideal lawn.
- Energy: You promise to use more energy efficient lawn care power equipment to cut back on global warming.
- Housing: You promise to offer your services to all the homes in your neighborhood.
- Economic stimulus: You will promise to buy your supplies from other local businesses.

LOL we can go on and on!

Also make sure when you get your lawn signs you stick one at the entrance of the local paper's parking lot.

Steve
02-16-2008, 07:21 PM
Fernando, here are more thoughts for you.

What if on your website, you didn't explain anything more about what you are doing until a certain date. You could say on the website, you will explain your platform on 3/15/08 so please check back in.

This could build up buzz and get people wondering what the heck you are doing. Then on 3/14/08 send out a press release to the paper explaining it was a marketing experiment to promote your lawn care business.

You could also create a video on your website, hosted on youtube, that welcomed them to your site and they should return on 3/15/08 when you will be announcing your candidacy run.

Fernando's CleanCut!
02-18-2008, 11:53 PM
Hi Steve, just dropping a quick update here.

I love the "Campaing Issues", pretty sure I'll get some of them in my video, hehehe.

Web-Site: I have a friend whos working on it. The video, I've talked to a couple of friends that make music videos (amateour/homemade), and they said that they would love to do the proyect, I only wish this could go a litle bit faster... everything is "voluntary" so they dont have to rush to get the job done. The signs, I have estimates from local printing stores, but first I have to finish the webpage and the video.
Wish Me Luck! http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif

justin_time
02-18-2008, 11:57 PM
Quote[/b] (Fernando's CleanCut! @ Feb. 19 2008,12:53)]Hi Steve, just dropping a quick update here.

I love the "Campaing Issues", pretty sure I'll get some of them in my video, hehehe.

Web-Site: I have a friend whos working on it. The video, I've talked to a couple of friends that make music videos (amateour/homemade), and they said that they would love to do the proyect, I only wish this could go a litle bit faster... everything is "voluntary" so they dont have to rush to get the job done. The signs, I have estimates from local printing stores, but first I have to finish the webpage and the video.
Wish Me Luck! *http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif
Can't wait to see the results of this..

Good Luck Fernando http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/biggrin.gif

Steve
02-19-2008, 12:04 AM
Fernando, I am pumped about this! I was talking about it in the latest GopherHaul.

What will you be doing in your video? Can you give us a little inside info on the plan?

Also did you register a domain for your website? If you already did it, can you tell us what you got?

Fernando's CleanCut!
02-19-2008, 06:06 PM
Hi Steve...
Quote[/b] (Team Gopher @ Feb. 19 2008,1:04)]Fernando, I am pumped about this! I was talking about it in the latest GopherHaul.
Yes! I know, I saw the show!...LOL!

Quote[/b] (Team Gopher @ Feb. 19 2008,1:04)]What will you be doing in your video? Can you give us a little inside info on the plan?
In the video I have a couple of ideas,(like the one I mention the other day we talk) but I have to consult it with the "director" to see what he thinks, LOL.

about the web site, I havent talk with the designer yet for updates, so I dont know what shes doing.