MarketingJunkie
12-11-2007, 12:08 PM
Hi, I'm new here (referred to this site by a popular marketing message board).
I thought I'd introduce myself with a nifty ideas that's made a Pennsylvania lawn guy rich...
... I think he's rich because shortly after using this idea I gave him, he drives expensive cars, and he's really grown his business ** but he won't take my calls or emails.
Okay, are you ready? Here's what happened.
I was visiting a vendor who repaired my mailing equipment (at the time I was in the postcard mailing business) when I stumbled upon a guy named Barrett. Barrett owned a Chemlawn-type business and was located in the same industrial park.
Barrett gave me the tour and the operation was quite impressive. I remember Barrett actually manufacturing his own equipment.
But like most inventors, he sucked at the marketing.
I asked him what his biggest problem was. Not surprisingly, it was affordable lead generation. Specifically, it was the cost to measure the lawn size. He said it was not ususual to take 10 separate trips just to get a single new customer.
I asked Barrett how he'd feel about never sending an expensive employee out on another estimate again.
As you'd expect, Barrett was now laser focused on me and was INCREDIBLY interested to know my secret.
Here's what I suggested...
... Instead of spending a lot of time and money paying employees to measure lawns, trust the customers and let them tell you the size to maintain.
Here's an idea of how the new pricing plan was to work:
If you have just .25 acres of lawn, your price per month is just $17.
If you have up to half an acre, your price per month is just $47.
If you have up to an acre of lawn, your price per month is just $97.
Over an acre, just give us a call for an exact and affordable plan.
(Actually, I don't remember the prices we brainstormed... I met Barrett more than 7 years ago and my memory isn't as sharp as it used to be. But I'm sure you get the idea.)
Now, just about every home owner I know has an idea of how big a lawn they have. So why not let them do the measuring for you? And while most people I know are honest, some will lie to get a better deal. No problem... just build up your prices a bit to cover those who want the cheaper .25 acre price for his .33 acre lot. In other words, let them cheat ** everyone wins.
The customer wins because they think they're scamming you, and you win because this unique pricing model is going to significantly boost your business. It's a win-win situation... my favorite.
If you liked this idea ** let me know with a small donation, and I'll send you back more business-building ideas in a flash at:
http://www.marketing-ideas.org/Online-Reports (http://www.marketing-ideas.org)
Do you like this business-building strategy?
I thought I'd introduce myself with a nifty ideas that's made a Pennsylvania lawn guy rich...
... I think he's rich because shortly after using this idea I gave him, he drives expensive cars, and he's really grown his business ** but he won't take my calls or emails.
Okay, are you ready? Here's what happened.
I was visiting a vendor who repaired my mailing equipment (at the time I was in the postcard mailing business) when I stumbled upon a guy named Barrett. Barrett owned a Chemlawn-type business and was located in the same industrial park.
Barrett gave me the tour and the operation was quite impressive. I remember Barrett actually manufacturing his own equipment.
But like most inventors, he sucked at the marketing.
I asked him what his biggest problem was. Not surprisingly, it was affordable lead generation. Specifically, it was the cost to measure the lawn size. He said it was not ususual to take 10 separate trips just to get a single new customer.
I asked Barrett how he'd feel about never sending an expensive employee out on another estimate again.
As you'd expect, Barrett was now laser focused on me and was INCREDIBLY interested to know my secret.
Here's what I suggested...
... Instead of spending a lot of time and money paying employees to measure lawns, trust the customers and let them tell you the size to maintain.
Here's an idea of how the new pricing plan was to work:
If you have just .25 acres of lawn, your price per month is just $17.
If you have up to half an acre, your price per month is just $47.
If you have up to an acre of lawn, your price per month is just $97.
Over an acre, just give us a call for an exact and affordable plan.
(Actually, I don't remember the prices we brainstormed... I met Barrett more than 7 years ago and my memory isn't as sharp as it used to be. But I'm sure you get the idea.)
Now, just about every home owner I know has an idea of how big a lawn they have. So why not let them do the measuring for you? And while most people I know are honest, some will lie to get a better deal. No problem... just build up your prices a bit to cover those who want the cheaper .25 acre price for his .33 acre lot. In other words, let them cheat ** everyone wins.
The customer wins because they think they're scamming you, and you win because this unique pricing model is going to significantly boost your business. It's a win-win situation... my favorite.
If you liked this idea ** let me know with a small donation, and I'll send you back more business-building ideas in a flash at:
http://www.marketing-ideas.org/Online-Reports (http://www.marketing-ideas.org)
Do you like this business-building strategy?