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caseyshields
12-11-2007, 08:01 PM
I jsut started on a newsletter to send to customers. It came out pretty good for my first one.....BUT.....It isonly one sheet of paper and it looks too wordy. I don't know of someone would actually read it. Does anyone have any layout ideas or suggestions to make my newsletter irresistable to read? Thanks all!

ritchiem
12-11-2007, 09:37 PM
Well lets have a look at it. If you can't post it send a copy my way for review

office@thelawnblog.com

Steve
12-11-2007, 10:03 PM
Hi Casey,

I'd love to see it too!

Did you see this newsletter? Maybe it will help you with creative ideas.

From here

http://www.gophergraphics.com/forum....2;st=10 (http://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=1;t=942;st=10)

http://www.gophergraphics.com/images/NEWSLET1.jpg

caseyshields
12-11-2007, 10:21 PM
I re-worked it. I will see if I can post it. Right now it is a strange format. I'll try to convert it. BRB.

caseyshields
12-11-2007, 10:50 PM
Ok. *I give up. *How do you attach the pdf file. *I clicked "browse"....selected the file.....there is no "attach" button.......so I click "add reply"......it starts to do something, but it doesn't. *Help. http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/newbie.gif

ritchiem
12-11-2007, 10:52 PM
if you want to fire it off to me I can host and post for ya

caseyshields
12-11-2007, 10:53 PM
Quote[/b] (ritchiem @ Dec. 11 2007,11:52)]if you want to fire it off to me I can host and post for ya
cool.....I'll do that.

caseyshields
12-11-2007, 11:03 PM
Ritchie....i just emailed it to you. I changed it to jpg. Thanks!

caseyshields
12-11-2007, 11:04 PM
I am attempting to attach it as a jpg.....just to see if that as problem.

ritchiem
12-11-2007, 11:06 PM
there ya go

caseyshields
12-11-2007, 11:07 PM
It worked that time. Maybe the pdf file was too big?http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/rock.gif??
Let me know what you guys think of it. This is the one that I am happy with. If I got this in the mail, I might read it. Would you?

Steve
12-12-2007, 03:03 AM
It looks good! Have you thought of articles you could add that a customer would be interested in reading? Possibly that dealt with a lawn problem they might be experiencing and then how you would resolve it?

caseyshields
12-12-2007, 09:50 AM
No I haven't. But that is a great idea! There was so much stuff I could have added to the newsletter that I wan't sure what to include. I wanted to keep it short enough that someone might read it, yet include what I thought was important. I will definitely add your suggestion to the next newsletter.

Steve
12-12-2007, 09:52 PM
How many pages are you shooting for with your newsletter? What is the ideal amount?

JMM0254
12-13-2007, 06:49 AM
Quote[/b] (Team Gopher @ Dec. 11 2007,10:03)]Hi Casey,

I'd love to see it too!

Did you see this newsletter? Maybe it will help you with creative ideas.

From here

http://www.gophergraphics.com/forum....2;st=10 (http://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=1;t=942;st=10)

http://www.gophergraphics.com/images/NEWSLET1.jpg
How would one modify this newletter without having to use a PDF writer software. Is it available in another format lke MS Word or something?

Steve
12-13-2007, 07:46 AM
That is a good question. I haven't tried this yet, but what if you clicked on select all from the pdf and then pasted it into Word?

Would that work?

JMM0254
12-13-2007, 08:12 AM
Quote[/b] (JMM0254 @ Dec. 13 2007,6:49)]Quote[/b] (Team Gopher @ Dec. 11 2007,10:03)]Hi Casey,

I'd love to see it too!

Did you see this newsletter? Maybe it will help you with creative ideas.

From here

http://www.gophergraphics.com/forum....2;st=10 (http://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=1;t=942;st=10)

http://www.gophergraphics.com/images/NEWSLET1.jpg
How would one modify this newletter without having to use a PDF writer software. Is it available in another format lke MS Word or something?
Never thought of that, tried it, loses all formatting, pictures, etc., but at least the wording is intact. WIll probabily look for other newsletters written in another format though. Trying to make it as easy as possible. Thanks though.

LawncareMarketingMagic
12-13-2007, 10:40 PM
Casey,

First off, big kudos for doing a monthly newsletter! Believe it or not, but this is one way you can really boost your business. As everyone knows, word-of-mouth marketing is the very best kind of marketing and a monthly newsletter can help stimulate that.

That being said, to make it effective, you want to make it something people not only read, but also look forward to getting each and every month. To do that, here are a few things you might want to consider including each month:

- An article related to lawn care, landscaping, home decorating, increasing property value, or another topic giving them ideas or suggestions for improving their home.
- A short, but personal note from you, the owner. This gives your customers an opportunity to get to know you and as everyone knows, people do business with PEOPLE they like.
- Something to engage the customers. You can use trivia, puzzles, word games, or other similar activities. Encourage your customers to participate by submitting their responses and offer a reward to the winner.
- Present them some type of special offer, reserved for customers only. As always, remember to include a deadline and tell them exactly how to respond.
- Talk about new customers, referrals you've received, or other new things going on with your business. Again, engaging your customers will help them feel a sense or pride in being associated with your business.
- Include other interesting, engaging content that makes it something your customers will look forward to each and every month.

Now, as far as length I suggest 4 pages. I know this sounds like a lot, but again, the goal of your newsletter should be to engage your customers and build a lasting relationship.

One thing you want to be careful of with your newsletter is you don't want it to be a glorified flyer/sales letter. It's okay to include a sales offer, but that shouldn't be the only thing. If it is, instead of looking forward to receiving it and actually reading it, your customers might start to view it as just another sales letter.

Each month, I create a new newsletter template that LCO's can take and customize for their own business. It includes all of the elements I just mentioned and is something that customers look forward to receiving each month. I offer the template by itself, or it's a part of the services you receive as a part of my Lawn Care Champion's Circle (http://www.lawncarechampionscircle.com).

I'll post an example of a previous newsletter so everyone can see exactly what I'm talking about.

Again, congratulations on taking this important step and I hope these suggestions help.

LawncareMarketingMagic
12-13-2007, 10:56 PM
Here's a link to the November newsletter template.

I tried to upload the file here, but for whatever reason I couldn't upload the PDF file.

You can download a copy of the newsletter template HERE (http://lawncaremarketingmagic.com/wordpress/2007/12/13/lawn-care-customer-newsletter-sample/).

Steve
12-14-2007, 01:53 AM
Jump on this opportunity!

Chestin thank you so much! I am sure everyone appreciates it!