Jackass marketing

[Steve]

These guys are wild and crazy and they experiment.

I just saw this article and thought it was great to see they are wild men on screen and off. Jackass 2.5 will be the first studio-backed feature film to be premiered online!

You gotta love those rebels who are not afraid to experiment and explore. Leave it to the guys at Jackass to be the first to do this.

I can't wait to see it.

A Chapter of ‘Jackass’ as Web Test (http://www.nytimes.com/2007/12/13/business/media/13movie.html?ref=business) - Paramount Pictures is lurching onto the Web with its “Jackass” franchise, with what it says will be the first studio-backed feature film to have its premiere online.

On Dec. 19, the studio will make “Jackass 2.5” available in connection with Blockbuster’s Movielink service. The hour-plus film has original material and previously unseen outtakes from the second “Jackass” movie in 2006. The new movie, made for less than $2 million, will stream for free but will have 15- or 30-second commercials before and after it plays.

[Steve]

What a great deal for the guys at Jackass.

"The production cost, executives said, is being recouped by a license-fee guarantee, in the low seven figures, that Blockbuster agreed to pay for a one-week exclusive."

You can't beat having your production costs covered by having it released to promote BlockBuster's Movielink service. It just goes to show you, it pays to be creative with your thinking and your promotion.