Father & Son team get news coverage

[Steve]

I thought this article was interesting. A father and son lawn care business found their story to be unique enough to appear in a newspaper article.

When you wonder how important it is to get newspaper coverage of your business, think about how many people read the local paper. Think about how many of them are your potential customers! These are big numbers you hit with a free ad! An ad which is rewrapped to look like an article!

Another interesting point in the article showed how they got their start. It never hurts to experiment and do things for free when you are just getting started. Do free yard clean ups. Help your friends or family with landscape projects. Learn from these projects and then use them in your future marketing material.

There are plenty of projects you could do for free if you just look around your area!

S and D Lawn Service - Lawn care with a personal touch (http://www.hvjournal.com/articles.php?id=1828)

[pmblair]

Gotta love media coverage! Looks like they're on the front page, too!

[Steve]

Yea, it is amazing how powerful the media is. It also forces you to sit there and think about your story. Thinking about your story is basically making you think about what makes you unique. What makes you stand out. Once you realize what makes you stand out, you can use that in your marketing to show how different you are. You can show your human element that people can associate with. Ultimately then it helps you sell your services. If people like you and trust you, they will feel comfortable buying from you.

[pmblair]

...and if they like you that much, they'll recommend you to their friends and family.... word of mouth: business' best marketing tool!

[Steve]

Oh absolutely. These news articles are a great spark to potentially light a greater marketing fire.