PDA

View Full Version : Your Most Valuable Asset IsÖ.


Steve
10-04-2007, 05:22 PM
It looks like Chestin is ready to go with his lawn care business monthly newsletter service.

Chestin I don't want you to give away any of your marketing secrets so please don't feel compelled. Are you going to be showing a little of what the newsletters will look like?

I'd love to see and I think they would be a great marketing tool to promote them!

Also, could we do anything to help you promote this on our show? Is there someway we go do some sort of giveaway?

I do believe this is a great service!!!!! Please consider contacting Chestin about this.

This is from Chestin's Blog http://lawncaremarketingmagic.com/wordpress/

Quote[/b] ]Do you know what your businessí most valuable asset is? Well, despite what Iíve said many times in numerous articles Iíve written or in previous emails Iíve sent, Iím changing my story.

You see, typically I would say your most valuable asset is your list of customers.

Think about. Without your customers you donít have any revenue. Without your customers thereís no way your business can grow. Plain and simple, right?

Well, maybe not. Hereís why. Even MORE valuable than your list of customers is the relationship you have with that list. The reason for this is because you could have a list of customers that have bought from you once, but unless you have a good enough relationship that makes them want to buy again, your list isnít worth anything.

Having a good relationship with your list is almost like your very own private bank vault. Anytime you need to increase revenue, simply offer your list a new service. Want to get more new customers? Ask your list to help you out by referring their friends or neighbors.

If you donít have a good relationship with your list of customers, none of this is possible. Each time you want to increase sales or generate referrals you have to start over at the prospecting phase. A VERY expensive way to run a business.

So, if youíre not doing anything to build and strengthen your relationship with your customers, START NOW. Itís especially important this time of year because very shortly they wonít need you (unless you offer winter services as well).

One method I HIGHLY recommend is sending a monthly PRINTED newsletter each month. This is a fantastic way to stay in front of them, remind them who you are, let them know they matter to your business, and ultimately strengthen your relationship.

If you think itís too much work or very expensive itís not. I offer a ready-made newsletter template that will take 30 minutes or so for you to go through and customize it for your business. Then once itís ready to go I can even show you the source I use to print and mail it, all for less than $.80 a piece.

You can literally be done in less than an hour. And, itís an hourís worth of work that will go a LOOONNNGGGG way towards strengthening your business for the long haul.

I offer a brand new pre-printed newsletter each month for only $49, so if youíd like more information about this, just drop me a quick email. Iím working to get all the details up on my website, but unfortunately havenít had time to do so yet. Sorry!

Anyway, if youíll invest the time, effort, and money (doesnít have to be much) it takes to develop a solid relationship with your customers youíll be able to weather the difficult times as well as build a solid business that provides you with the comfortable live youíre after for many years to come.