Steve
10-04-2007, 04:22 PM
It looks like Chestin is ready to go with his lawn care business monthly newsletter service.
Chestin I don't want you to give away any of your marketing secrets so please don't feel compelled. Are you going to be showing a little of what the newsletters will look like?
I'd love to see and I think they would be a great marketing tool to promote them!
Also, could we do anything to help you promote this on our show? Is there someway we go do some sort of giveaway?
I do believe this is a great service!!!!! Please consider contacting Chestin about this.
This is from Chestin's Blog http://lawncaremarketingmagic.com/wordpress/
Quote[/b] ]Do you know what your business’ most valuable asset is? Well, despite what I’ve said many times in numerous articles I’ve written or in previous emails I’ve sent, I’m changing my story.
You see, typically I would say your most valuable asset is your list of customers.
Think about. Without your customers you don’t have any revenue. Without your customers there’s no way your business can grow. Plain and simple, right?
Well, maybe not. Here’s why. Even MORE valuable than your list of customers is the relationship you have with that list. The reason for this is because you could have a list of customers that have bought from you once, but unless you have a good enough relationship that makes them want to buy again, your list isn’t worth anything.
Having a good relationship with your list is almost like your very own private bank vault. Anytime you need to increase revenue, simply offer your list a new service. Want to get more new customers? Ask your list to help you out by referring their friends or neighbors.
If you don’t have a good relationship with your list of customers, none of this is possible. Each time you want to increase sales or generate referrals you have to start over at the prospecting phase. A VERY expensive way to run a business.
So, if you’re not doing anything to build and strengthen your relationship with your customers, START NOW. It’s especially important this time of year because very shortly they won’t need you (unless you offer winter services as well).
One method I HIGHLY recommend is sending a monthly PRINTED newsletter each month. This is a fantastic way to stay in front of them, remind them who you are, let them know they matter to your business, and ultimately strengthen your relationship.
If you think it’s too much work or very expensive it’s not. I offer a ready-made newsletter template that will take 30 minutes or so for you to go through and customize it for your business. Then once it’s ready to go I can even show you the source I use to print and mail it, all for less than $.80 a piece.
You can literally be done in less than an hour. And, it’s an hour’s worth of work that will go a LOOONNNGGGG way towards strengthening your business for the long haul.
I offer a brand new pre-printed newsletter each month for only $49, so if you’d like more information about this, just drop me a quick email. I’m working to get all the details up on my website, but unfortunately haven’t had time to do so yet. Sorry!
Anyway, if you’ll invest the time, effort, and money (doesn’t have to be much) it takes to develop a solid relationship with your customers you’ll be able to weather the difficult times as well as build a solid business that provides you with the comfortable live you’re after for many years to come.
Chestin I don't want you to give away any of your marketing secrets so please don't feel compelled. Are you going to be showing a little of what the newsletters will look like?
I'd love to see and I think they would be a great marketing tool to promote them!
Also, could we do anything to help you promote this on our show? Is there someway we go do some sort of giveaway?
I do believe this is a great service!!!!! Please consider contacting Chestin about this.
This is from Chestin's Blog http://lawncaremarketingmagic.com/wordpress/
Quote[/b] ]Do you know what your business’ most valuable asset is? Well, despite what I’ve said many times in numerous articles I’ve written or in previous emails I’ve sent, I’m changing my story.
You see, typically I would say your most valuable asset is your list of customers.
Think about. Without your customers you don’t have any revenue. Without your customers there’s no way your business can grow. Plain and simple, right?
Well, maybe not. Here’s why. Even MORE valuable than your list of customers is the relationship you have with that list. The reason for this is because you could have a list of customers that have bought from you once, but unless you have a good enough relationship that makes them want to buy again, your list isn’t worth anything.
Having a good relationship with your list is almost like your very own private bank vault. Anytime you need to increase revenue, simply offer your list a new service. Want to get more new customers? Ask your list to help you out by referring their friends or neighbors.
If you don’t have a good relationship with your list of customers, none of this is possible. Each time you want to increase sales or generate referrals you have to start over at the prospecting phase. A VERY expensive way to run a business.
So, if you’re not doing anything to build and strengthen your relationship with your customers, START NOW. It’s especially important this time of year because very shortly they won’t need you (unless you offer winter services as well).
One method I HIGHLY recommend is sending a monthly PRINTED newsletter each month. This is a fantastic way to stay in front of them, remind them who you are, let them know they matter to your business, and ultimately strengthen your relationship.
If you think it’s too much work or very expensive it’s not. I offer a ready-made newsletter template that will take 30 minutes or so for you to go through and customize it for your business. Then once it’s ready to go I can even show you the source I use to print and mail it, all for less than $.80 a piece.
You can literally be done in less than an hour. And, it’s an hour’s worth of work that will go a LOOONNNGGGG way towards strengthening your business for the long haul.
I offer a brand new pre-printed newsletter each month for only $49, so if you’d like more information about this, just drop me a quick email. I’m working to get all the details up on my website, but unfortunately haven’t had time to do so yet. Sorry!
Anyway, if you’ll invest the time, effort, and money (doesn’t have to be much) it takes to develop a solid relationship with your customers you’ll be able to weather the difficult times as well as build a solid business that provides you with the comfortable live you’re after for many years to come.