View Full Version : Marketing with a cause gains you attention

09-20-2007, 05:31 AM
Here is an apparel company called Arrow that is helping to raise money for Ellis Island and they have gotten a bunch of stars behind the project. It also has brought them tons of media and exposure.

Doing good deeds helps you build goodwill. Goodwill helps you make sales!

Have you seen this campaign? What do you think of it?

09-20-2007, 05:32 AM
Here is page 2.

09-20-2007, 05:34 AM
I bet if you think about it, you could come up with something to save in your area. How about a park? A cemetery. A playground a baseball field? Something that will make you look like a hero in your community! Be pro-active and look around. You will find someway to make a difference and then run with it!

Tell me if you think of something in your area to work on.