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View Full Version : Fake news vans to market?


Steve
08-31-2007, 11:42 PM
I thought this was a creative marketing idea. Fake news vans to promote a new show. Makes you wonder what we could do more of in our businesses to promote ourselves, yet hadn't thought of it yet.

Borrowing the Tricks of TV News to Set a Show Apart (http://www.nytimes.com/2007/08/31/business/media/31adco.html?ref=business) - FIRST, television presented real news. Then came fake news on parody programs like “The Daily Show With Jon Stewart.” This weekend, Fox Broadcasting will send fake news vans onto the streets of four cities to promote a real show.

The show is “Back to You,” a situation comedy that is scheduled to make its debut at 8 p.m.

http://graphics8.nytimes.com/images/2007/08/31/business/31adco2.450.jpg