View Full Version : Lead generation mistakes.

03-12-2007, 04:21 PM
As quoted from http://www.lawncaremarketingmagic.com

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Lead generation mistakes.

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Remember, Youíre Developing Leads, Not Making Sales

One of the biggest mistakes you could possibly make with any lead generation system is trying to immediately make a sale instead of just settling for a high quality lead. Marketing is a process and itís very difficult to effectively move a prospect from interested in what you have to offer all the way to becoming a paying customer. There are of course exceptions to this rule, but in most cases getting the sale will take additional work.

So when you do get a qualified lead or prospect, it means your lead generation process has worked as intended. Itís now time for the rest of your sales and marketing process to take over.

03-12-2007, 04:22 PM
How true is this? How often do we all try to make a sale right on the spot when we might be pushing a customer away.

What's your view on this?

06-28-2007, 08:04 PM
I agree. Too many times we just want to rush through the sale, and we they say "no" or "let me think about it" we consider that as a lose.