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Steve
05-28-2007, 06:46 AM
Here we see two buddies, Nate and Elvis. They fought in Iraq and are now back running their own business. Notice the article isn't just about landscaping or Iraq, it's about people. It's about them and their human story.

When you are trying to get media attention for your business, keep thinking what will your human story be. What will make you connect with the reader?

Best friends at home, in war (http://www.cantonrep.com/index.php?ID=356829&r=0&Category=8&subCategoryID=0) - Since meeting in a kindergarten class at St. Louis Catholic School, Nate Nieschwitz and Elvis Drevon have done a lot together.

The list includes starting a business.

And spending a year in Iraq.

Nieschwitz and Drevon are members of the 1-107th Cavalry, an Ohio National Guard unit based in Akron. They joined the Guard together during their senior year at St. Thomas Aquinas High School and still have a couple years left in their tour.

People have questions when they find out that Nieschwitz and Drevon served in Iraq. They try to answer.