View Full Version : Creative marketing experiment

02-21-2007, 07:22 PM
Let's come up with ideas on how you could use this product to promote a lawn care company.

These could then be handed out in neighborhoods to help you gain new customers.

My first thought is.

Top Line:
Keep your lawn chemical free.

Bottom Line.
Your lawn care company.



What would your ideas be?

02-21-2007, 08:43 PM
Hmmm, I would definitely put it on my car if i was the owner of the company, but I wouldn't put it on my car if i had it handed out to me to advertise a company I use. Would you? AND it would be too much of an effort to put them on my vehicle for a comapny that was not my own or not a friend's. But that is just my thought.

02-21-2007, 08:53 PM
That is a very good point.

I was thinking if some type of movement could be utilized, those who are into that movement enough to promote it, might put it on their vehicle.

Trying to tie it in with the green industry I was thinking of the use of organics in lawn care to be the movement.

Or maybe if you lived near a waterway you could say, Save Lake Sunset - Use organics on your lawn.

That way the neighborhood may rally around the cause.

S.P.Martin Lawn Care
02-22-2007, 07:07 AM
I looked at prices in a few auto parts catalogs to get an idea how much they cost. They are not cheap. Plastic ran around $13 while the metal ones were lots more. And the stores were volume sellers. To get them made with custom lettering will probably be a serious chunk of change. Minimum numbers (lots!) of the frames will have to be purchased before a production run can be made. Set up is the big issue.

You really can't see the lettering on the frames until you are real close. Having illuminated letters will help, also adds to the cost, but you have to be cognizant of traffic laws. If not, you just spent a ton of money for something that can't be used the way it was intended.

I'd be inclined to pass unless they could be purchased dirt cheap as part of a promotion with any of your product providors. For instance, instead of the mouse pads or pencils, take the license frames.

My $.02 worth....

02-24-2007, 12:18 AM
I dont think it would work, plus it's too much money. There are better ways of spending the money in my oppinon. Sorry.