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kc2006
02-20-2007, 02:36 PM
I'm interested in doing a small direct mailing to a targeted 1000 homes. I was wondering what companies everyone has used that's done direct mailing?

I checked into 48hourprint.com and they aren't too bad on price, but I'm not sure if I can target the homes. I could and would do the mailing myself, I know I'd need to purchase a list off the internet, then print labels and label all of the postcards, and I've read I'd need to get a bulk mail permit then.

Any websites with info on how to go about doing this?

Steve
02-20-2007, 02:53 PM
If you want to try this yourself, I think you could do it.

Check out this site for a mailing list
http://www.melissadata.com/listnewhomeowners.htm

See if they can get you what you want.

We can talk more about the steps you need to take or if you are not interested in that route we will find some companies to handle it all for you.

julesagain
02-20-2007, 03:48 PM
Does it really pay to have direct mailing? I see te printing company where we ordered out shirts does it. They have tons of testemonials but i was still hesitant due to cost. Do you recommend it?

Steve
02-20-2007, 04:14 PM
Quote[/b] ]Do you recommend it?
Whoops, I got confused there. Was that for me? Do I recommend which part?

julesagain
02-20-2007, 04:22 PM
Was that a post from me? I wonder if i meant to have that in the above post. I was curious to know what u thought of direct mailing. I wrote more above....

kc2006
02-20-2007, 04:32 PM
I wasn't going to do direct mailing at all this year because of the price, but I've heard of so many people (VIA internet) that did small direct mailing runs and saw very good success from it. If I saw a .5% to 1% close rate (5-10 customers) I'd be very pleased with that.

I'm going to check that website out in alittle bit TG, thanks for the link.

Steve
02-20-2007, 05:07 PM
I think we could walk you through the process of doing your own direct mailings.

What was the cost you saw of having others do it for you?

kc2006
02-21-2007, 09:09 AM
48hourprint.com wanted double their printing cost for their mailing service. So for 1000 postcards they wanted 150 to print or 299 to print and do all the mailing, plus postage. Which isn't too bad of a price. That was for 4x6 postcards.

I was reading on another forum and someone said they looked into the bulk mailing permit and its something like 300 dollars. If thats true it would be better to just go with someone to do it for me.

Steve
02-21-2007, 02:24 PM
Kurt,

Here is some more info on bulk mailing http://pe.usps.gov/text/dmm200/discount.htm.

You do need to pay for a permit and it very well could be upwards of $300. You also need to renew it each year.

How does 48hourprint.com handle the mailing lists? Do they get the list for you or do you need to provide it?

julesagain
02-21-2007, 02:39 PM
HI. I dont know if you will be able to see this copy and paste. It is from the website www.letsprintbaby.com (stupid name i know!) If it doesnt show or u want to look yourself go there and follow the mailing services button on the left.


1000 See Below 249.00 175.00* 196.00 620.00
2500 See Below 269.00 175.00* 490.00 934.00
5000 See Below 299.00 175.00* 980.00 1454.00
10000 See Below 499.00 350.00 1960.00 2809.00
*Minimum Mail Service Charge

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
5 x 7
Postcard
with
Presorted
STANDARD
Postage 1000 See Below 299.00 225.00 229.00 753.00
2500 See Below 359.00 225.00 572.50 1156.50
5000 See Below 479.00 225.00 1145.00 1849.00
10000 See Below 799.00 450.00 2290.00 3539.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
5 x 7
Postcard
with
Presorted
FIRST CLASS
Postage 1000 See Below 299.00 225.00 319.00 843.00
2500 See Below 359.00 225.00 797.50 1381.50
5000 See Below 479.00 225.00 1595.00 2299.00
10000 See Below 799.00 450.00 3190.00 4439.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
8.5" x 11"
Brochure,
Tabbed w/
Presorted
STANDARD
Postage 1000 See Below 299.00 293.00 229.00 821.00
2500 See Below 399.00 331.25 572.50 1302.75
5000 See Below 499.00 402.50 1145.00 2046.50
10000 See Below 899.00 790.00 2290.00 3979.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
8.5" x 11"
Brochure,
Tabbed w/
Presorted
FIRST CLASS
Postage 1000 See Below 299.00 293.50 319.00 911.50
2500 See Below 399.00 331.25 797.50 1527.75
5000 See Below 499.00 402.50 1595.00 2496.50
10000 See Below 899.00 790.00 3190.00 4879.00

Design Services: A specialty of ours ($75.00 hr.) 2 FREE scans inclusive (logo additional, must see first).
Postcard: Basic Design $95.00
Brochure Basic Design: $195.00

Mailing Service: Includes processing of one customer supplied list which includes: CASS Certification, Deduping, Presorting, Bar-coding, Inkjet Setup and Addressing of Mail Pieces, use of our Postal Permit and Delivery to the U.S. Post Office.

Tabbing is for a single white tab (clear tabbing must be requested)

Printing Prices are based on Full Color Printing with artwork supplied by customer. Call us if you need affordable & professional artwork for your mail piece.
Postcards printed on 12pt. coated 2 side cover( 1 or 2 colors on second side)
Brochures printed on 80# gloss text. Full color on both sides

Postage: Postage listed above is an estimate. Postage is determined by the concentration of your mailing. We must receive your postage check 3 days prior to your mailing date payable to LPB Graphics Inc. Non-Profit rates available; proper documentation is necessary to mail at non-profit rates. The mailing side of the postcard must meet postal requirements. Upon acknowledgement of your order, if you are to provide us the design, a template will be made available.

Mailing Lists: Call us to discuss what mailing list you are interested in purchasing.
Resident / Occupant ONLY $14.95/m (minimum $95.00). Need to get more specific? Let's discuss your additional criteria; who is you end user?

kc2006
02-21-2007, 02:55 PM
48hourprint didn't explain it all that great, but from what I'm guessing they do the list for you, it said "process mailing list" in the list of things they do. Now I dont know if that means they'll sort the list to your specs (homeowner age/income/home value) or if they just send it to the first X amount from the zip that you pick.

I called a local company just alittle bit ago, he's going to be calling back with a quote. He said he can do everything from design/print/mail or just mail them even. So I'm checking what his price to print/mail and just mail is. He's processing a list right now to see how many people are in my zip alone that I want to mail to.

Steve
02-21-2007, 04:02 PM
Thanks Jules for the pricing. Have you ever sent out bulk mailings?

Kurt keep us posted on what your contact says.

julesagain
02-21-2007, 05:20 PM
No, we have never done bulk mailing and actually that was one of my questions...has anyone found this service helpful? I know when i get adds and such in the mail they are never of interest to me.

i also wondered if bulk mailings made the cheapskates call looking to bargain down and do nothing more then aggravate.

What does everyone think of this service?

kc2006
02-22-2007, 04:07 PM
Got the quote from the local place, looking at $473 total for 1000 postcards including printing. I have to check if their printing price is for 6x9 or 4x6 postcards, if its 6x9 they're cheap on the printing but if its 4x6 they're high. Doesn't sound bad to me though. And for next year, they won't be too bad for a large amount of cards. They're basicly 22.8 cents each plus 95 dollars for the list plus printing cost.

Steve
02-22-2007, 04:18 PM
I really don't think that is bad either. Will you be doing any sort of inducement to get the customer to call due to a discount or something?

Quote[/b] ]i also wondered if bulk mailings made the cheapskates call looking to bargain down and do nothing more then aggravate.

What does everyone think of this service?

Well I think if you target a certain group of potential customers, you can shoot for a market that seems to ave better lawns and would be more willing to pay a premium for lawn care.

Many of these mailing lists can be based on household income too.

roclin
02-28-2010, 10:43 AM
Kurt,

Here is some more info on bulk mailing http://pe.usps.gov/text/dmm200/discount.htm.

You do need to pay for a permit and it very well could be upwards of $300. You also need to renew it each year.

How does 48hourprint.com handle the mailing lists? Do they get the list for you or do you need to provide it?

Have you tried Vista print? Make your own, use there's. Mail 50 or more. Test from around your home.

Steve
02-28-2010, 07:18 PM
What kind of responses have you seen from a mailing of 50?

roclin
03-01-2010, 06:04 PM
What kind of responses have you seen from a mailing of 50?

What I was referring too through Vista-print, was the mailings are as low as 50. And if you wait around a few days they will email a chance for you to get free postcards and more. It's easy for people who have little money. Your looking for 1-3% return. If your a one man show this is one way to start.
50 is great for testing an area,500-1000 would be better once you've tested. You do not need a permit. They take care of all that. Everything depends on how you create your cards. Too much info is not a good approach. Let's use the example of "Sprinkler Repair Services". Gets to the point rather saying your business name-"Jerrys Garden Service" which should be some where else on your advertising.

Steve
03-02-2010, 10:43 AM
Oh that is very interesting! Good point.