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View Full Version : Wordy or short but sweet ads?


Steve
01-15-2007, 11:11 PM
This is an interesting article too. Some marketing specialists tell us to use a lot of words in our advertising, while here is one who says to keep it short but sweet.

What's your view? Do you prefer wordy ads or short but sweet?

Advertising do's and don'ts (http://www.newsday.com/business/ny-bzherz5053034jan15,0,267744.story?coll=ny-business-print) - Resist the urge to say too much. Fewer words and strong visuals tied to a short, punchy headline typically work best.

Sell benefits, not features. Don't bore your audience with the specs. Rather, tell them how your product or service will help them.

Don't assume people understand your product or service. You may do something others don't. Tell people.

Don't expect instantaneous results. One ad isn't going to have people beating down your door.

Determine a budget. Expect to spend between 2 and 4 percent of your gross sales on advertising.

Develop a media plan on purchasing patterns. For instance, seasonal businesses many want to run ads in the winter and spring to gear up for the summer.