View Full Version : Holiday lighting and marketing idea

11-30-2006, 04:30 AM
Offering a free holiday lighting service to the town or maybe to a needy family will certainly bring you attention. As it did for Ryan.

Yakima's Christmas tree gets lights and decorations (http://www.kndo.com/Global/story.asp?S=5747715&nav=menu484_2_8) - With temperatures in the mid 20s and ice everywhere, most people would want to avoid climbing a ladder.

For Ryan Paulin, of Senske's Tree and Lawn Care, its all part of helping the City of Yakima get ready for Christmas.

Paulin and several co-workers were in Millennium Plaza to string over 2,500 lights on the 25 foot Colorado Blue Spruce Christmas tree. Ice on the power box delayed Paulin and his crew for a while, but once the box was open, the decorating began.

11-30-2006, 04:34 AM
Here is another article where Senske talks about how he uses marketing to gain customers for his holiday lighting jobs.

Find your customer (http://www.landscapemanagement.net/landscape/article/articleDetail.jsp?id=379492) - A significant challenge, Senske says, is attracting new customers. Christmas Décor helps out here, too, by developing advertising pieces companies can use. Companies can use their own advertising and can choose how to advertise.

Since most of Senske's customers are residential, he focuses on consumers, mainly with direct mail and newspaper inserts. He also advertises with a Christmas Décor sticker on the sides of his trucks. "Sometimes it's on year round, sometimes it isn't," he says.

Installing Christmas décor fits in well with the skills that Senske's employees already have. Most of the work is outside and on the ground, although there is more work on ladders during the holidays.

"Most of the folks that do Christmas décor for us don't work on ladders in the summer," Senske says. "One of the biggest challenges is the safety issue, making sure people are protected from falling."

Christmas Décor provides training in ladder safety and fall protection. Employees are also trained in how to handle power and apply power correctly. Senske's company uses safety gear and has worker's compensation and liability insurance.

11-30-2006, 04:37 AM
WOW if you visit his site, he has links to all the articles he appears in.


And then he offers a Free Gloves promotion. Quote[/b] ]If you are interested in learning more about Senske services, fill out the form below and a helpful Senske representative will come to your home or business and provide a free multi-point analysis of your lawn and trees and pests. As a thank you for the opportunity to let you know about our services, please accept our gift of a pair of high quality, leather gardening gloves delivered right to your door.
http://www.senske.com/images/gloveoffer.jpg (http://www.senske.com/FreeGloves.aspx)

They really have their act together. We can all learn from them.