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View Full Version : Need Opinion on Our Website & to attract Customers


action_lawncare
11-25-2007, 12:43 AM
My wife has been rebuilding our website lately. *I would love to get some opinions on it. *

Also what would be the best way that has worked for others in trying to advertise our website in our local area. *I believe if people went to our website that we can get more business. *But we are not sure how to do that. *Any ideas.

www.actionlawnandlandscaping.com

pnplawn
11-25-2007, 01:09 AM
Quote[/b] (action_lawncare @ Nov. 25 2007,12:43)]My wife has been rebuilding our website lately. I would love to get some opinions on it.

Also what would be the best way that has worked for others in trying to advertise our website in our local area. I believe if people went to our website that we can get more business. But we are not sure how to do that. Any ideas.

www.actionlawnandlandscaping.com
Take the music off, Does not seem professional to me with it on there. Your main page looks to busy, take some that off there give someone chance to browse your site. Do not try to put everything on the front page. I like your photo page its creative and i like that. And take off that WERE A DIMOND IN RUFF. people may think your new company may not want you to work on there landscape or yard for the fear of you not knowing that you can do. You want to look very professional and do not want to give the look of not knowing if you can do the job or not.

Just my thoughts

rodman

action_lawncare
11-25-2007, 01:43 AM
Ok did some changes. i forgot about the music. that was on my old webpage. i had my sound off so i didn't notice that there were on. i changed my slogan as well. I put, Small Company, Big Results instead of We are a diamond in the rough. That was my husbands slogan, i never understood that. I deleted items off my front page to make it look less so people have to click on the rest of the site to see what we are all about.
Thanks about the photo's. Those are actual work we have done photo's. I thought it would be great to put them in that type of layout. Something different than what you normally see.

I got a question for you. I went onto your website. What is the logon button for? It look like your customers can logon to see there invoices is that correct? Is that a special software program you use. We currently use quickbooks accounting addition becuase that is what I am good at. We do online billing to customers and they can go online and pay there invoice directly through paypal. Do you use something different?

Dee P.
action lawn care

action_lawncare
11-25-2007, 01:47 AM
actually i just went onto your lawn care invoicing site. That is really neat. Is that one of your software programs that you created. We have been accepting credit card payments now for over 2 years online. Not many lawn care companies do that but we have customers that love that feature. But I have never seen this type of feature that customer can logon to their own account to look at it. That is really neat. How much does this cost monthly?

pnplawn
11-25-2007, 01:57 AM
Quote[/b] (action_lawncare @ Nov. 25 2007,1:47)]actually i just went onto your lawn care invoicing site. That is really neat. Is that one of your software programs that you created. We have been accepting credit card payments now for over 2 years online. Not many lawn care companies do that but we have customers that love that feature. But I have never seen this type of feature that customer can logon to their own account to look at it. That is really neat. How much does this cost monthly?
I built that software my self. Yes customer can login see there invoice. it also sends the customer invoice through email after you generate there invoice. Once you login generate there invoice you hit the nofifty customer its send them email telling them they have a invoice waiting. they can login print and pay there invoice from one window. They can also go back in print any invoice they may now have. Each user is assign a user name and password for each account.

action_lawncare
11-25-2007, 02:23 AM
That's really neat program. How much to you charge for the monthly rental?

Also in your opinion what is the best way you market your webpage and your company out there. We have tried almost everything I think manageable to market us out there that doesn't cost much money.

Examples of our marketing techniques:
Post Cards to individuals and business that have just purchased their homes or bought the new business. We would go on our counties appraisor page and look at new sales. That has worked for us but you can only get so many because as you know there are not too many recent sales out there right now.

Faxes: We would go onto our county commerce page and get fax numbers to local business. We would fax over our flyer to introduce ourselves. We have gotton to commerical hits off those that we are currently do right now and we have had 3 other calls for estimate. Those were left at estimates. We have not heard from them. We have tried to call back to do an update on our proposals but no response yet.

Cold Calls: This is something new we are doing. That's a little tough because most companies have people they do. We have had 3 hits so far, out of 3 hits 2 (one apartment complex and other a trailer park) have been proposals and one we just called day before thanksgiving and they will be contact us on Monday or Tuesday to get us over to give an estimate (nursing home). Now we have not heard from the other 2 yet, we just turned in the proposal for the trailer park and we are waiting. The other we may have bidded to high. But there was a lot of work that needed to be done.

Emails: We tried emailing HOA out in our areas. We had some responses back but they state they are locked in until a certain time. So now have that info for the next bidding process.

Do you have any other ways that don't cost money to try to advertise our company out there that has worked for you. Any ideas would be greatly apprechiated.

Like I mention before in another section have been in business since 2004. As you know in this business customers come and customer go. We are trying to wean out our residential customers and get more commerical accounts or group accounts. We want to build our business more that route. Residenital are starting to become a pain. They pay when they want to and they seem to make their own adjustment on their invoices when they feel like it. That is just driving us nuts now. We do have a couple of commericla accounts like chic-fila, comfort inn, pregnancy center, and we do work for our city of npr code enforcement. But we want to expand even more .

pnplawn
11-25-2007, 02:42 AM
What you think I can get your website listed first in thr google search engine in your city and county. when they go to google they lawn care in your city or county your site will show up first.

ABurlison
11-25-2007, 05:01 AM
One thing I can notice right off the bat with your website is that it has several mis-spelled words or incorrect words in different places. For example chose instead of the correct word in its place choose. Also, it appears you mis-spelled hurricane. Those are just a couple examples. May I ask what program you use to build and edit your website? Does it have a spell checker feature?

ritchiem
11-25-2007, 11:49 AM
Hello Action,

I am going to take this time to review your site and list my opinions on what should be changed and improved to give your website a professional look.

The following is a list in no particular order of my findings.

1. The contrast of background image and text is a bad mix. It makes it hard to read the text and hurts the eyes. If you want to keep the stone background try making the backdrop for the text black or about 80% opacity...that way you will still get the bleed effect from the stone background.

2. The flash on your index page is neat but not necessary. It increases page load times and requires pluggins to view (I know everyone has flash player, but you never know). And if you do not want to get rid of it, at least take it off of loop so it only plays once.

3. Incorporate your logo into your header of every page. Only seeing your logo on the index page is not enough. Experts say that on average people need to see something at least seven times before they recognize it and up to thirty times before they remember and tie in an association with it.

4. Add your contact information to the footer of every page. Having your contact information on every page allows the visitors to, well, contact you faster. Plus it adds to the overall uniform look of the site.

5. Your photo page is a little jumpy when you change your screen resolution. They don't seem to be in fixed tables, therefore allowing them to move about the page loosing the intended justification. Make sure to do testing on different resolutions so you can see how your site reacts.

6. Misspelled words.

Index Page - residential, commercial
Service Agreement - hurricane (twice), immediately
Services - appearance, re-freshened, commercial

That is too many...you NEED to run a spell checker when you are done your editorial. There could be more errors, however, I stopped at the services.htm page.

7. Your images are not optimized for fast download speeds. Here is an example.

http://www.thelawnblog.com/gopher/sprink.jpg

This is the actual size of the image on your services page, but you have it squished into a smaller cell. The file size for this image is 375KB, and that is huge for an image of that quality and size. Optimize the image size to the size you want and lower the quality of the jpg to 70-80% to save KB's. Do this throughout your site.

8. Get rid of the flames page counter on the bottom of the site. Sure it is important to know how many visitors you are getting, but most hosting comapnies will give you the stats (in incredible detail) for free. And if your hosting company doesn't you can get imbedded scripts that are not visible that produce .txt documents detailing your stats saved to your ftp account.

9. It is nice to see that you have <meta> tags in the >, but they can be better. Make sure to match your tags with your site title and content. It should be a waterfall effect starting with your tags and ending with your content. Metatags are not as important as they once were however they still have relevancy today.

10. Keep your text the same. I see that you used Arial for the most part throughout your site. But on one page you reverted back to New Times. Consistency is key when making a clean professional website.

So those are some observations I have made. I hope they help you out a bit. If you have any questions please don't hesitate to ask.

Cheers,

Steve
11-25-2007, 02:34 PM
Quote[/b] ]Small Company, Big Results

I do like this a lot. This is a great way to position your business. It makes you feel like you are going to get special attention a larger company won't be able to offer.

action_lawncare
11-26-2007, 01:30 PM
Thank you for everyones advices. I'm really thankful for that.

http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/thankyou.gif

Steve
11-26-2007, 01:45 PM
Hi Rob & Dee,

I know there was a lot of advice posted there but take it all step by step and don't let yourself get overwhelmed.

I learn new things on this forum everyday.