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View Full Version : Do you use google to advertise?


Steve
01-26-2007, 03:34 PM
Have you ever used Google as a means to advertise? Have you found it's effectiveness slipping? It seems some have!

Google's halo dims for some e-tailers (http://money.cnn.com/2007/01/24/news/companies/google_etailers/index.htm?postversion=2007012615) - A handful of e-tailers who've found that their business through Google isn't as profitable as it once was are now rushing to park their ad money elsewhere.

Among them is online jewelry seller Ice.com with sales of about $50 million.

Ice.com CEO Shmuel Gniwisch, said this was most evident for his company during this past holiday shopping season, a period that can account for as much as half of a retailer's annual profits and sales.

"What didn't work for some online retailers during the past holiday season may come as a surprise to most [people]. Considering the strength and size of the Internet's largest search engine, Google proved to be an extremely poor marketing tool for Ice.com and many of our retail friends," Gniwisch said in an interview.