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View Full Version : 13 Sales Pillars to Add to Every Website


Steve
12-01-2006, 02:41 PM
Great stuff from this site (http://www.suestudios.com/articles/article3.htm). It makes you want to re-evaluate your website.

13 Sales Pillars to Add to Every Website

1. Push for a response - need to measure how your website is doing
2. Capture names - of people who visit your site in order to market/sell to them
3. Let customer tell you what works and what doesn't
4. Be buyer focused - buyer only cares about himself, not about your logo, product, etc.
5. Make the offer crystal clear which fulfills your primary objective
ALWAYS ASK FOR THE ORDER

6. Call for action - tell them what to do next in clear terms
7. Create a strong response device - e.g. order forms, email address, contact info... make it easy to find and to use.. no more than 3 clicks to use it
8. Use exiting copy - by identifying prospect's needs/problems, agitate those needs/problems, present solution to those problems
9. Create urgency - by deadlines, limited supplies, fear of loss - will motivate those sitting on fence to buy
10. Allow people to pay with credit cards
11. Offer guarantees
12. Send unsolicited emails to keep you in your customers' minds