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View Full Version : Tips for writing strong classified ads


Steve
04-30-2004, 08:29 PM
We often see discussions on placing classified ads in local papers to attract business. Here is an article that discusses how to make a powerful ad.

Read the full article here (http://www.onewayadv.com/tips/writing-classified-ads.htm). This site includes sample ad designs.

"Rule #1 The headline of your ad must catch the reader's attention instantly. Surfers scan ads at near the speed of light and your ad is competing with a lot of other ads and information for their attention. The headline of your ad must bring that surfer to a screeching halt.
Rule #2 The body of your ad must not only hold the reader's attention- it should get the reader excited about your product or service. You want your visitors eager and ready buy your product or service before they reach your site.
Rule #3 The ad must target potential customers for your product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy, and we are looking for buyers, not "tire kickers." Right? "

Steve
05-03-2004, 01:38 PM
Here are some example of strong classified ad designs from the book "The Guerrilla Marketing Handbook."

Fast, efficient electrical work. Certified electricians with references. FREE estimates. Call 555-5656. All work fully guaranteed.

and another

Need A Stretch Limo In 25 Minutes? Guaranteed. Carnegie Limo 555-5656.

In only two lines this add conveys a benefit and guarantee.

Steve
06-30-2010, 02:45 PM
Since we have been talking about classified ads lately, I thought I should bring this post back up.

A lot of great content.

Keep your ads simple and make the headline catch the readers eye!