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Steve
03-13-2008, 10:51 AM
I think we talked a little about this concept in the past and I was happy to see a pizzeria was doing it.

I was reading their article and it showed they were making big money doing this. http://galacticpizza.com

Here is my prediction. If a lawn care business were to pull together a similar marketing plan, they would hit it big too. Create a super hero concept that helped the environment. Use alternative fuel sources to power your equipment and you would get a lot of free press.

What's your view on this?

Galactic Pizza's delivery superheroes (http://money.cnn.com/galleries/2008/fsb/0802/gallery.superhero_pizza.fsb/) - Peter Bonahoom serves up fast food with a side order of whimsical tree-hugging. The founder of Galactic Pizza dresses his delivery drivers as superheroes and dispatches them all over Minneapolis in electric cars.

StartALawnCareBusiness
03-13-2008, 10:57 PM
I dig the idea.

Enviro Lawn Care
***STARRING EVIRO-MAN***

Faster than a speeding lawn mower.
More powerful than a diesel tractor.
Able to leap tall weeds in a single bound.


http://www.gophergraphics.com/forum/iB_html/non-cgi/emoticons/wheelgator2.gif


Keith

Steve
03-14-2008, 01:41 AM
Very Nice Keith!

I have to go and get the magazine again and post how much these guys were making with their pizzeria.

You would be amazed.

One of the interesting things about this is that there is a barrier of entry. Not everyone would go and wear a costume like this so you would have that as an advantage.

It is working for this pizzeria but you don't see a lot of others doing it because others think it might be stupid to do. But some, as in this case, are willing to get over that to stand out.