PDA

View Full Version : My First mailing!


cutnuplawnservice
03-08-2013, 08:24 AM
We had VistaPrint make us some business cards which we pass out and leave on public boards in area's we want to get into. Then we had VistaPrint print us letterhead that matched the cards.

I used one of the templates I found on this forum, (http://www.gopherforum.com/forumdisplay.php?f=34) modified it, and printed on the home pc printer and put them in the mailbox today! So excited to see the results.

I only mailed out 18 but they were 18 businesses we believe would benefit from our services.

LawnBoy0311
03-08-2013, 09:59 AM
Congrats on the first mailing!

You may want to look into sending out a lot more...a few thousand should do it to start off.

I wish you luck!

Steve
03-08-2013, 05:38 PM
What did the mailing consist of? That link is directed to all the templates.

cutnuplawnservice
03-09-2013, 05:49 PM
Congrats on the first mailing!

You may want to look into sending out a lot more...a few thousand should do it to start off.

I wish you luck!

oh man! I'm still in "the box!" a few thousand just blew my mind lol!!! :eek:
THINK BIG THINK BIG THINK BIG

Here was my plan: I drove down a stretch of hwy near my house and picked out flat non eventful lots of businesses that would be a quick easy service and build from there. I also included a few local churches for the exact same reason.:p

cutnuplawnservice
03-09-2013, 05:58 PM
What did the mailing consist of? That link is directed to all the templates.

I used the "get ready for spring letter
( http://www.gopherforum.com/attachment.php?attachmentid=288&d=1214482185 )
modified it a little here's the basic gist:

The Cool School
owner name
address



March 7th, 2013

Dear owner name,

So far its been a rather mild winter in Green Country, windy, frosty temperatures, and a small amount of snow. Thankfully Spring is quickly approaching and before you know it the sun will be shining, leaves budding and the grass will once again be green. Now is a great time to start thinking about lawn care needs for the school grounds.

Cut'n Up Lawn Service is a full service commercial / residential lawn care company that is ready to exceed your lawn care & lawn maintenance expectations.

Our services include but are not limited to :

Mowing
Grounds maintenance
Weeding
Mulching
Planting
Spring Clean-up
Light Hauling


Cut'n Up Lawn Service is committed to providing quality work with attention to detail. All of our services are 100% guaranteed to your satisfaction. Please call us at _____ or email us ____@gmail.com to set up a free quote. We appreciate your consideration.


Sincerely,


ME
Cut'n Up Lawn Service

I printed these on my home pc printer on the custom letterhead from VistaPrint since it matches my business cards.

aduttonater
03-10-2013, 12:37 PM
I have a letter that I'm going to send out to a few apartment complexes in hopes that I can gain some extra big business.

I've been handing out fliers while working on yards in that residential area.

Also been knocking door to door making direct contact with people and pointing out that they have work that needs done, and finding out if they have any plans on getting it done. Letting them know I'm the guy who can handle the work, I provide them with my contact information and tell them I'm there for them when ever they need my service.

Steve
03-11-2013, 02:42 PM
That is great! I think you are going to have to hit a lot more people a lot more times. If you can meet with them in person, that will be a lot better for you than mailing alone.

So keep at it and scale it up as you go.

I look forwards to hearing more of your updates.

cutnuplawnservice
03-14-2013, 08:56 AM
So it's been a week since "THE mailing" Tuesday I noticed a LCO working one of the businesses I mailed to & received 1 return to sender with "no mail receptacle" reason. I received 1 email reply, which will be working into a client in a few weeks.

more updates to come...

Steve
03-14-2013, 12:15 PM
And this is out of the 18 you sent out in total?

How is this response effecting your further marketing plan?

cutnuplawnservice
03-15-2013, 08:19 AM
So it's been a week since "THE mailing" Tuesday I noticed a LCO working one of the businesses I mailed to & received 1 return to sender with "no mail receptacle" reason. I received 1 email reply, which will be working into a client in a few weeks.

more updates to come...

I received a call yesterday from what is going to be a good commercial account for us. Just working the details out. I guess I was expecting instant results... :rolleyes::rolleyes:

cutnuplawnservice
03-15-2013, 08:26 AM
And this is out of the 18 you sent out in total?

How is this response effecting your further marketing plan?

I was a little disappointed. I'm beginning to think patience may be key here. I was expecting instant results. If I get only one new client from the mailing I win!! I'm expecting more than 1 though...

In the past week I have gained 2 opportunities to quote residential jobs from a craigslist ad and 1 from my facebook page. Out of those 3 contacts I got 1 new client. not bad for what I paid right?

Steve
03-15-2013, 01:55 PM
I was a little disappointed. I'm beginning to think patience may be key here. I was expecting instant results. If I get only one new client from the mailing I win!! I'm expecting more than 1 though...

Everyone expects more so don't worry about that. If it were easy, everyone would do it. These are barriers of entry that filter out those not really interested in doing this kind of work.

Keep at it and scale up your marketing. The more people you reach out to, the better your chances are of making a sale.