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View Full Version : Trade Shows !!!


fieroboi
02-19-2013, 10:40 AM
We just went through our first ever trade show, this past weekend. I have to admit, I was shocked at the interest we got.

There was lots of exposure, and we got to see many existing clients. My target was to showcase our new services. With 2 feet of snow on the ground, it is rather difficult to give pricing, but there was plenty of interest.

I would highly recommend that people look at doing this in their area.

I am curious what kind of results anyone else has had with doing this?


Lloyd
Blue's Yard FX
Camrose, AB

jymie
02-19-2013, 12:53 PM
My experience was similar to you, but it did not translate into customers. What did you do at the trade show that you think made the difference for you?

Steve
02-19-2013, 01:02 PM
Also what kind of trade show was it? There are many you could potentially take part in, but I'd figure only a few that would really hit your target audience.

fieroboi
02-19-2013, 01:39 PM
Also what kind of trade show was it? There are many you could potentially take part in, but I'd figure only a few that would really hit your target audience.

Due to the size of the city here, it wasn't any specific kind, had everything from home stuff to ATV's and everything in between. I'm certain that if it was a home and garden one or a home renovation one I would certainly go in it.


Lloyd
Blue's Yard FX
Camrose, AB

LawnBoy0311
02-20-2013, 06:05 AM
I remember years ago they used to have a big Home and Garden show in Worcester, MA. The guy I worked for always had a display there and entered contests a lot for "show" medals.

After the shows were done, we'd always get jobs doing installs or complete overhauls of properties. I was talking with him one day about it, he did VERY well. He was saying its a big part in his business. I know we never gained any mowing customers this way, but those big side projects kept him doing high $$ and getting some pretty bad @$$ equipment.

I think it would be worth it for anyone doing that side of work!

Steve
02-20-2013, 12:05 PM
I remember years ago they used to have a big Home and Garden show

Did they stop having these shows? If so was there any reason why?

LawnBoy0311
02-20-2013, 12:09 PM
They still have them. I just havent been to one in overr 10 years. I moved to a different state. My mother and father say they still go from time to time.

Steve
02-21-2013, 12:11 PM
With 2 feet of snow on the ground, it is rather difficult to give pricing, but there was plenty of interest.

Were you able to get any information from potential customers that you could visit to later give an estimate to?

Maybe even have a raffle for those that sign up, like 1 month of free lawn care?

fieroboi
02-22-2013, 10:31 AM
We had a tremendous amount of interest in our services. With some of our services, we are the only company in town that offers them and my goal was to promote what we do. These services range from siding washing to curbing. Those services are usually one time services that a client would use every couple of years, but it also gets us in their yard and we are really good about upselling many of our other services.

Overall, I was extremely pleased with our profile and the interest.


Lloyd
Blue's Yard FX
Camrose, AB

fieroboi
02-22-2013, 11:07 AM
Were you able to get any information from potential customers that you could visit to later give an estimate to?

Maybe even have a raffle for those that sign up, like 1 month of free lawn care?

Missed answering your question in last post. Yes, while i didn't do a raffle or anything, we did get some clients names, address and phone numbers for estimates.

Steve
02-22-2013, 12:43 PM
I think a lot of what happens at trade shows is that people show up and they are in a mood to see new things and talk to new people. There is an excitement to it.

Then that excitement dies off as they leave.

It's important for the vendor to get as much information on these potential clients while they are excited so you can continue with the sales process after the show ends.

Chilehead
03-04-2013, 08:31 AM
I will be doing a local trade show in 2 weeks, and will write back with a review of the results. I have done another local trade show in the fall, and it usually ends up with 10-12 estimates. Total visitors to show: 5000

Steve
03-04-2013, 02:25 PM
Oh great! Take some pics and let us know what you decided to go with in order to capture potential customer contact information.

Chilehead
03-05-2013, 11:18 AM
Oh great! Take some pics and let us know what you decided to go with in order to capture potential customer contact information.

Will do, sir!