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View Full Version : my first flyer for 2013


sharplawnsturf
12-08-2012, 07:29 PM
this is gonna be my first full season, advertising budget is gonna be a little tight unfortunatley.. so, trying to keep it basic, gonna be printing them off on my own this time. How is the layout? i may have to re-word some things and do more proof reading. I am Gonna put the same coupons i go with on the flyer, on my website.

these are gonna be printed 2 per page on letter size card stock, so i can get 2 flyers per page. no back, just this on front. gonna hole punch corner and run a rubberband through to attach to door...

willshome
12-08-2012, 10:21 PM
My two cents
your website SHARPLAWNSTURF.COM may read easy like SharpLawnsTurf.com

Mayor of Mow Town
12-09-2012, 01:31 AM
G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie

sharplawnsturf
12-09-2012, 10:28 AM
its to early to say how the coupons are working, have had a few online estimate requests towards end of season that got 10 dollars off first app for the online coupon.. but haven't really gotten many flyers out last season.

the reason i want to keep the coupons the same on the website as they are on the flyer is so that i don't get people who try to combine them. like a 25 dollar first app, then they go online and see 10 dollars off for first app with online estimate request.. i don't want to much fine print on my coupons.. lol. i think i have some pretty good offers so i shouldn't need much more than that.

i think you have some good advice there.. so i decided i am focusing the flyer more on the lawn applications this first round of flyers, because thats what service i'm most likely to sell in january. With the list of services on my flyer and the mowing coupon plus the info on the website i think they will get the idea that i also do mowing. when i took out those extra words i was able to increase the font size, so its easier to read, and fairly short and to the point i think. i printed a test one off on white card stock, looks pretty good. i considered trying to consolidate it into 1/4 of a letter size piece of paper, but i want it easy to read.. so i think the 1/2 letter size will be good.

i attached a little update. do i have enough info for the first paragragh? mabee i could work on the wording a bit.. but this is something along the lines of what i will do. :)



G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie

Steve
12-10-2012, 01:46 PM
Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.

Mayor of Mow Town
12-10-2012, 01:52 PM
Cool. Increasing the size of the font has made it more inviting to read, and I think the wording is good - nice and simple and clear.

Good luck with it!

sharplawnsturf
12-10-2012, 04:38 PM
yeah, i'm up in the air with that one.. my new idea is one free mowing when they sign up for my lawn care program and mowing together.

just not to sure how much i really want to work for free. :)
Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.

Steve
12-11-2012, 02:18 PM
When will you start to distribute them and how many are you planning on getting out there?

sharplawnsturf
12-13-2012, 05:18 AM
i am gonna start first week in january. i'm on my own so not sure how many i'll get out by myself. i have mostly tried mailers in the past, have not done many flyers. i changed my flyer to a door hanger. anybody know where i can get good deal on blank door hangers??

When will you start to distribute them and how many are you planning on getting out there?

Steve
12-13-2012, 11:42 AM
The door hanger looks good! Have you thought about maybe just having a bunch printed? I bet it would be cheaper that way.

sharplawnsturf
12-15-2012, 07:31 AM
to print 1000 on my own would be much cheaper, the avg price i saw to get somebody else to do it was 200 bucks for 1000 and that didn't include shipping and other hidden fees. (unless i'm just not going to the right place) doing it myself i should get 1000 for under 100 bucks. i admit, not as great as a nice full size glossy door hanger, but they are good enough for me.

i spent 75 dollars yesterday on ink, cardstock, a hole puncher for the 2 inch hole. already have the paper cutter. have printed off 100 so far and i really like them. I have white card stock and neon green. the neon green is very eye catching. when i find my cell phone today i will snap a few pictures of the finished product and see what you think. it didn't take much time to make the 100 this morning, instead of getting the pre cut stock, i just used my paper cutter and an 8 dollar punch from the craft store for the 2 inch holes. i cut one side with siccors to make it easier to fit on the door.

The door hanger looks good! Have you thought about maybe just having a bunch printed? I bet it would be cheaper that way.

sharplawnsturf
12-15-2012, 08:40 AM
took a picture of the green one and then the white one, on a white door. it is hard to read them from the picture though. but they are easy to read. i was able to read them without my glasses anyways.. :) the white is 110# card stock, the green 65% card stock, the paper weight seems good.. not thinking i'll have a problem with them blowing off doors.

turf&tree
12-16-2012, 07:13 PM
No problem. As long as you have all round door knobs. Try putting it on a lever handle in a 10 mph wind.
We had 10,000 printed and they have die cut holes for knobs and a small rubber band on them for alternate knob styles. It also has a peel back adhesive area at the top so you can stick they to a door also. So 3 methods of attachment.
Can't remember where I got them though lol.

Steve
12-17-2012, 12:33 PM
I like the white one because it creates a good contrast with the text and images. The greater contrast allows for easier reading.

Keep us posted on how all this works out for you.

J.A.S.LawnService
12-18-2012, 02:23 PM
Nice door hangers!

I had 500 magnetic sports calendars done in the fall. I walked a few subdivisions. I had to purchase bags to hang them from door knobs.

To save you time you may consider bags. I purchased 1000 for about $23 from Uline.com

I am very new to this business. I only do it part time. I have been learning alot from this forum.


Just a thought.

Steve
12-19-2012, 12:15 PM
I had 500 magnetic sports calendars done in the fall. I walked a few subdivisions.

How many did you get out and what kind of response rate did you get from them? Would you do them again?

J.A.S.LawnService
12-20-2012, 12:19 AM
I have confirmed 2 weekly customers and 1 mulch job.

I walked the subdivisions that I live close to. It cost me appoximately $230.00.

I used magnetstreet.com. They have a great product.

In the spring, I will be ordering 1000 baseball calendars. The season runs just about the length of my mowing season.

I am looking to max out at 30 clients. I am a one man show. I am fortunate to be a full time firefighter with lots of time off.

Thank you!!!!

sharplawnsturf
12-20-2012, 10:41 AM
just thought i'd mention.. looks like i get about 1000 printed for right around 50 bucks. the yellow ink goes the quickest. i'm glad i can buy the individual carts instead of one cart with all 3 colors. i make about 200 in an hour.. yeah, a little bit of time, but a money saver for me. if i can get 1 or 2 full program sales out of 1000 it would be worth it, so we will see what happens.

I have no clue how many i can get out by myself in a day... I never put out doorhangers before, back in the day i had somebody drive me through while i tacked them to the wooden part of mailbox. the best and most legal thing to do without any troubles seems to be put it on the front door or mail it.

Steve
12-20-2012, 11:49 AM
i make about 200 in an hour.

Have you figured out how many ink cartridges you go through printing them in that hour?

Also keep us posted on how the distribution of them goes.

sharplawnsturf
12-21-2012, 03:55 PM
yeah, about 1/4 of the cartridge per 200 door hangers. yellow cart goes the fastest, i'm glad i can by the individual colors.. its a bit of a hassle really, but i don't mind this time, if i have some success i probally will take your advice and get a bunch printed.

ut Have you figured out how many ink cartridges you go through printing them in that hour?

Also keep us posted on how the distribution of them goes.

sharplawnsturf
01-25-2013, 09:22 AM
I'm getting more calls from people who found me on google than anything. so far, no calls from the doorhangers.. no calls from postcards... no calls from having my biz name and info on the truck.. most searched lawn care and my city, or lawn maintenance and my city... on either yelp or google. i think yelp has been getting me more calls than anything.

so, SEO good, doorhanger distribution seems like a bust.. so far. gonna hang onto the doorhangers i have to put out in neighborhoods i'm already working in.

i am suprised that i picked up 3 mowing accounts the past 2 days and its january. grass doesn't start needing cutting till around march or so.

Have you figured out how many ink cartridges you go through printing them in that hour?

Also keep us posted on how the distribution of them goes.

Steve
01-25-2013, 11:33 AM
Well it certainly is a good thing that you are tracking all of this to know what works and what doesn't.

From here, where do you feel you will take your marketing?

Grass Doctor
01-29-2013, 01:20 AM
I'm getting more calls from people who found me on google than anything. so far, no calls from the doorhangers.. no calls from postcards... no calls from having my biz name and info on the truck.. most searched lawn care and my city, or lawn maintenance and my city... on either yelp or google. i think yelp has been getting me more calls than anything.

so, SEO good, doorhanger distribution seems like a bust.. so far. gonna hang onto the doorhangers i have to put out in neighborhoods i'm already working in.

i am suprised that i picked up 3 mowing accounts the past 2 days and its january. grass doesn't start needing cutting till around march or so.

u will start getting calls around march and April get ready for a high volume of clients that flyer is hot, u will get calls. i have had calls a year after from my flyers and i probably only done around 1, 500 in a two year period. im getting ready this year to do 5,000 0r 10.000 if i get 30 to 50 more clients this year ill be super happy keep hanging those flyers , remember ur best advertisement ur lawns. people is always looking.

sharplawnsturf
01-30-2013, 03:54 PM
the next place i put advertising dollars would either be facebook campaign or possibly google adwords. I am getting a few calls each week.

Picked up 1 aeration job for saturday, just a little one time job.. it was from one of my post cards.. that one job won't even cover near what i paid for the mailers.. and the guy is deadset on doing his on lawn,.. so probally no chance for future work there, but i will give him some cards. i think this year is already looking better than i thought it would.



Well it certainly is a good thing that you are tracking all of this to know what works and what doesn't.

From here, where do you feel you will take your marketing?

Steve
01-31-2013, 11:46 AM
and the guy is deadset on doing his on lawn,.. so probally no chance for future work there

You can always look around while you are there for other jobs to perform. Plus you can drop off flyers or postcards at his neighbors while you are there as well.

Maybe something like this:

http://www.gopherforum.com/attachment.php?attachmentid=157&d=1214390208 (http://www.gopherforum.com/showthread.php?t=7200)

jymie
02-02-2013, 03:46 AM
i am gonna start first week in january. i'm on my own so not sure how many i'll get out by myself. i have mostly tried mailers in the past, have not done many flyers. i changed my flyer to a door hanger. anybody know where i can get good deal on blank door hangers??

http://blank-doorhangers.com/

Fast shipping last time I used them. I hope this helps!

sharplawnsturf
02-03-2013, 05:46 AM
i was gonna use them last month, i asked them a question and they never returned my e-mail. i had doubts that they could deliver anything on time if they couldn't answer an e-mail. i was gonna give them a call, but i had ended up picking up cardstock and hole punch from the craft store. in the future, i doubt i'll make them on my own again. way to much of a hassle. my 2 printers both print lopsided so i had to deal with that issue.. then cutting all the paper was a big pain. i had to limit the images on the card to save ink to save that extra money.

http://blank-doorhangers.com/

Fast shipping last time I used them. I hope this helps!

patrick6411
02-03-2013, 07:39 AM
You can always look around while you are there for other jobs to perform. Plus you can drop off flyers or postcards at his neighbors while you are there as well.

Maybe something like this:

http://www.gopherforum.com/attachment.php?attachmentid=157&d=1214390208 (http://www.gopherforum.com/showthread.php?t=7200)

Steve do you have this flier in an editable form? I like this one and want to use it.

Thanks.

Steve
02-04-2013, 11:23 AM
There is a larger one that you can edit with a graphics program in the free lawn care flyer (http://www.gopherforum.com/showthread.php?t=7200) section here.

Scroll down and you will see a picture of it. There is one that has more blank space and it is a lot larger when you click on it.