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Steve
02-28-2004, 10:19 AM
Here is a great marketing idea from this site (http://www.gmarketing.com/tactics/tales_arch.html).

"Ray Fisher of Keylock Mini Storage in Pinellas Park, Florida celebrates his tenants' birthdays with a card he creates himself. He prints a poem on the card and gets four cards out of each piece of 8 1/2 x 11 card stock. He goes to Kinkos to have the cards printed and cut.

Since sending the cards, Fisher has received a very positive response. One tenant even dropped by office just to say he really appreciated the card. Fisher started a file organized by month to pre-address the cards to make it easy to mail within a week of upcoming birthdays.

Any service business can profit from this personal touch. "