View Full Version : Creative marketing idea to sell lobster

12-04-2007, 05:56 PM
I thought this was an interesting and creative out of the box way to sell lobster.

It makes you wonder if any lessons from this could be applied to the lawn care industry.

Why buy a lobster when you can buy the trap? (http://www.msnbc.msn.com/id/22087092/) - Two brothers are selling more than just lobsters from their waterfront business. They're selling the lobstering experience and it doesn't come cheap.

For $2,995 a year, customers buy the rights to all the lobsters caught in a designated trap off the rocky Maine coast at least 40 crustaceans a season, probably more and have them shipped whenever and wherever they want.


12-04-2007, 05:57 PM
You know what would be cool is if you could log into a website and actually watch some video of them pulling lobster from your trap!