PDA

View Full Version : Will this business idea work?


Steve
09-24-2007, 09:54 AM
Would you use an internet phone service that used voice recognition software to listen to your conversation and then display ads on your screen based on what you were discussing?

Is this an idea that will work or no?

Company Will Monitor Phone Calls to Tailor Ads (http://www.nytimes.com/2007/09/24/business/media/24adcol.html?ref=business) - Companies like Google scan their e-mail users’ in-boxes to deliver ads related to those messages. Will people be as willing to let a company listen in on their phone conversations to do the same?

Pudding Media, a start-up based in San Jose, Calif., is introducing an Internet phone service today that will be supported by advertising related to what people are talking about in their calls. The Web-based phone service is similar to Skype’s online service — consumers plug a headset and a microphone into their computers, dial any phone number and chat away. But unlike Internet phone services that charge by the length of the calls, Pudding Media offers calling without any toll charges.

http://graphics8.nytimes.com/images/2007/09/24/business/24phone.190.1.jpg