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View Full Version : A new idea to market to realtors.


Steve
05-08-2006, 11:29 AM
Oh now this is interesting. This is the first I have seen of this trend. It might be a great way to sell more services. You could craft a letter to send to homes that are currently on the market or contact real estate agents, to set this up.

These home owners are trying to get buyers by offering them lawn service for a year!

Do you think this is a good marketing idea?

Selling a home means adopting wooing tactics (http://www.suntimes.com/output/hlife/hos-news-life07.html) - In February, there were 3.03 million previously owned homes for sale, a level not seen since 1991, when 1.91 million homes were up for sale, according to the National Association of Realtors.

''Business is tough. The inventory of available properties has increased,'' said Martin Bouma, an Ann Arbor real estate agent. ''You are looking at [the number of] buyers going down, and inventory is going up.''

Some incentives offered by sellers include a year's worth of free landscaping or lawn care, free snow removal for a year or a year's worth of alarm service. And, that's just from the owners of existing homes ** builders sitting on a mound of inventory have also had to come up with new ways of wooing buyers.

pamper my grass
02-10-2007, 04:40 PM
good idea worth looking into thanks

Steve
02-12-2007, 01:35 PM
Thank pamper my grass,

With the real estate market still in a tailspin, this is still an important marketing tool!


Mortgage defaults: Latest woe for housing

Borrowers with less than stellar credit could find mortgages out of reach - the last thing the struggling real estate market needs. (http://money.cnn.com/2007/02/12/news/economy/subprime_realestate/index.htm?postversion=2007021213)

Just as the struggling real estate market seems to be stabilizing, a fresh problem is brewing far from real estate offices or home construction sites: a jump in defaults by higher-risk borrowers.

News of rising default rates by buyers with less than stellar credit could put a crimp in financing for home purchases - and prices. That's because the rapid growth of new types of mortgages was one of the key factors behind the boom that sent home buying, and prices, to record highs for five straight years through 2005.

DAVIDBONSALL
04-12-2007, 11:43 PM
house prices are very inflated
:blush:

Steve
04-14-2007, 09:16 AM
I just read that this will be the first year in 40 years the average house price is going to fall.

tiedeman
06-28-2007, 05:29 PM
that is some good info there. I would have never thought about adding that to a house sale

Steve
09-14-2007, 04:04 PM
This idea could work now more than ever.

Here is another post that is similar with more information.
Marketing Free Lawn Care through Realtors (http://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=1;t=3085)