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View Full Version : not a single phone call WTF?


mcgreen1
03-21-2012, 04:11 AM
I haven't gotten a single call yet and don't understand why? Websites up in phone book. On multiple business listings. Beeen going door to door talking to people and putting flyers out. What am I missing? Is anyone else having trouble getting clients?

CS-LawnService
03-21-2012, 05:09 AM
I haven't gotten a single call yet and don't understand why? Websites up in phone book. On multiple business listings. Beeen going door to door talking to people and putting flyers out. What am I missing? Is anyone else having trouble getting clients?
its still early yet ,I have found in the spring people like doing there own yards the first couple times until it becomes PITA then the phone rings.

Just hang in there once you get the first one the rest are all easy

Chaz
03-21-2012, 08:03 AM
i sent out introduction letters out for my business feb 14th and feb 21st

cost me about 50 cents a letter sent out about 350 with 80ish returned

took about 2 weeks to get the calls in. but i have had 4 calls so far, with well over $1,500 in work and 2 for lawn care. my previous employer has loaded me with jobs because he wants to focus on bigger stuff. which has been great but i am literally swamped now. I have 11 jobs/estimates/potential jobs (customers who want work done) as of right now... its a lot to juggle with a full time college schedule too...

so what im saying is try some introduction letters, i drove by and wrote down addresses of houses id want to market to. best part about this is that you choose your clients and they don't choose you.

willshome
03-21-2012, 08:21 AM
cost me about 50 cents a letter sent out about 350 with 80ish returned.

Why did they get returned? wrong name? Did you put their name or "our neighbor" "resident"

mcgreen1 keep pushing all new businesses are hard to start

Hedgemaster
03-21-2012, 09:19 AM
Last spring I had my Craigslist ad running for about 3 weeks before a call came in. Then it was non-stop.

mark123
03-21-2012, 10:12 AM
I've received 3 calls so far today. I am not even sure I can get to them. mcgreen1, how far are you from west PA? :)

SECTLANDSCAPING
03-21-2012, 11:19 AM
Try the newspaper. I buy a add at the beginning of every season and get 15-25 calls during the week.

CHEESE2009
03-21-2012, 11:24 AM
No worries, still only March!

mark123
03-21-2012, 11:38 AM
Try the newspaper. I buy a add at the beginning of every season and get 15-25 calls during the week.
Make sure it's a local paper for the area you're targeting. I made the mistake of advertising in a multi-county classified paper. I got a total of 2 calls in the 1 month run from mid-April to mid-May, both from more than 60 miles away. It seems that it didn't matter that I included the areas that I service. Waste of money for me.

mcgreen1
03-21-2012, 02:44 PM
I'm in central illinois. I know there is a ton off competetion that I am up against. But to not have 1 call by now is very alarming. Did try something new today though. When going door to door I take my measuring wheel, estimate, sheets, and flyers with me. Pitch I was just giving an estimate for one of neighbors and decide to go to everyone on the block. Short and sweet and depending on there response I have found easy to get conversating with me. No jobs from it yet. However everyone that I spoke to seemed much more responsive to me than normal. Thanks for all the encoragment.

Chaz
03-21-2012, 09:26 PM
Why did they get returned? wrong name? Did you put their name or "our neighbor" "resident"

mcgreen1 keep pushing all new businesses are hard to start

some had mailboxes but didn't use them, they used a PO box, some were vacant, we had some returned on an error somewhere, said it was a non existent street but it shows up on mapquest? most were NMR non mail recipients, i assume that's mostly PO boxes


I addressed them as "Homeowner"


Renters usually would not purchase lawn care IMO

willshome
03-21-2012, 09:40 PM
true about some renters but they have friends and getting mail returned still costs money.

Some renters, rent because they like just calling someone when there is a problem and may not get mowing as part of rent

element009
03-21-2012, 10:39 PM
i've gotten good responses from flyers so far this year. i don't knock on doors and obviously i only drop off flyers to houses i want. nj is very suburban so it's possible to get 100 flyers out per hour as long as im not wasting time trying to talk to people. unless they are standing in their front yards i do not try to engage them. instead, i just place the flyer wedged slightly under the doormat or wedged in the storm door. for me it's a numbers game so the more flyers i can put out per hour the better. plus i can listen to music while i do it, so i kill 2 birds with one stone.

Leon
03-21-2012, 11:44 PM
What do your flyer have on it, how do they look, do you have a starting price, what time of the day are you passing them out? I have a company that I pay $150 for full color front and back gloss postcards if I want it design they charge $225 for (5000) they can ship anywhere in the usa for about $20 more I just go an pick mine up.

yourscape
03-22-2012, 07:16 AM
I have posted a ad in local paper for 4 weeks now 2 calls, over 300 door hangers (8 hours delivering) 1 call and post 4 different ads on Craigslist (45 min) and have gotten 6 calls. About Craigslist try to re list one a day so you are always update customers don't always look through the past postings. Then I did joint Service Magic which I got one job from and little pricy but you are targeted to customers that want a service so you are a little more likely to get the job.

I have done 3 jobs: 1 landscape, 1 mulch and a spring clean up. I also have to new contracts. This is my first year in business and i am figuring out that you are never going to be ready to start work and handle estimates. So far so good.:)

mcgreen1
03-22-2012, 07:42 AM
What print company do you use Leon? How do iget in touch with them?

element009
03-22-2012, 08:49 AM
What do your flyer have on it, how do they look, do you have a starting price, what time of the day are you passing them out? I have a company that I pay $150 for full color front and back gloss postcards if I want it design they charge $225 for (5000) they can ship anywhere in the usa for about $20 more I just go an pick mine up.

My flyers are simple, black letters, white print. I'll attach it. No prices or specials, just info. I usually make copies at staples, or even better, I have my mother print them out at her job for free.

I like to pass them out in the middle of the day, say between 9:30 and 3:30. This way people are mostly at work so I can pass out a large quantity with little interruption.

willshome
03-22-2012, 09:05 AM
mcgreen1 checkout

500 postcards $19.99 Staples.com (http://print.staples.com/postcards.aspx?cid=PS%3aGS%3aCP%3aCP%3aB%3a28%3a91 53%3a%2bpostcard&GP=3%2f22%2f2012+10%3a07%3a52+AM&GPS=2392691597&GNF=0&GPLSID=5247539431)

I like 500 at a time so I can change out coupons/sales.... Time of year or area house is in

<a href="http://s1259.photobucket.com/albums/ii549/willshome/?action=view&amp;current=livepreview.jpg" target="_blank"><img src="http://i1259.photobucket.com/albums/ii549/willshome/livepreview.jpg" border="0" alt="Will's Home Maintenance, http:/willslawns.com Lawn care service in Brockton Mass 508-513-7669 Easton, Abington, Stoughton, Whitman, Bridgewater, &amp; Brockton Mass. 02301"></a>
<a href="http://s1259.photobucket.com/albums/ii549/willshome/?action=view&amp;current=postcardback-1.jpg" target="_blank"><img src="http://i1259.photobucket.com/albums/ii549/willshome/postcardback-1.jpg" border="0" alt="Will's Home Maintenance lawn care, http:/willslawns.com Lawn care service in Brockton Mass 508-513-7669 Easton, Abington, Stoughton, Whitman, Bridgewater, Hull &amp; Brockton Mass. 02301"></a>

SECTLANDSCAPING
03-22-2012, 10:01 AM
About Craigslist try to re list one a day so you are always update customers don't always look through the past postings.

If you run more then 1 ad at a time or relist more then once a week. CL will start flagging, deleting, and ghosting your ads.

Ducke
03-22-2012, 08:23 PM
You need to get a persons attention the first few seconds is all about do i read this or just toss it.
You need a big flashy head line. but you also need to stand out from the other 20 lawn care guys out there.
I have about 8 fliers that I rotate through out the season
I just attached a couple as examples. I have had great results from them but it works out to 3 new customers for every 1000 fliers you put out.
Word of mouth is the best advertizing you can do so get out there and blanket an area and keep at it till you get 4 or 5 customers and then they will sell your company for you.

yourscape
03-22-2012, 08:54 PM
If you run more then 1 ad at a time or relist more then once a week. CL will start flagging, deleting, and ghosting your ads.

I have several different ads. They do have to be different otherwise it does happen. I only re list them when they allow me to. Not a problem yet, I hope you didn't curse me :eek:.

SECTLANDSCAPING
03-22-2012, 09:08 PM
I have several different ads. They do have to be different otherwise it does happen. I only re list them when they allow me to. Not a problem yet, I hope you didn't curse me :eek:.

hope I didnt either. Its the competition that does it. I cant run a ad with a picture for more then a day before it gets deleted.

I was doing it the same way in the past. Then last fall I started having problems. I contacted craigslist and they told me 1 ad per week, 1 at a time.

j.a.lawnervces
03-22-2012, 09:16 PM
if you want clients post your business cards or flyers in tanning places, i did some last week and picked up 12 accounts. offer the business half off to all employes on lawn care

Leon
03-23-2012, 12:15 AM
I pass mine out on saturday or after 3:30 during the week. I pass them out like this because kid come home from school a toss them, or take them and don't give them to the parent's I use a company call

www.exceptionaladvertising.com

they are great. CAN"T beat their price nowhere

jymie
03-23-2012, 06:01 AM
Did you submit your website to google places, bing maps etc. What keywords are you using for your website? Keyword phrases are important also, such as your town and services are important.

mowing your city

include all the towns you service, plus the zipcodes, and all your services you offer in the keywords, utilize the title tag for this as well.

What is your website?

element009
03-25-2012, 07:40 PM
If advertising is you're problem then you're solution will air in about ten minutes on AMC in the form of Mad Men