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View Full Version : Good or bad business idea?


Steve
05-29-2007, 09:51 AM
We have all seen the Build A Bear stores. I love them. I think it is a great concept and I think kids love them too. But what about this new idea. Build-A-Toy-Car? Will this take off? I don't know because how different will it be from an rc hobby shop? I mean can't you go into most of them and find cool part to put together an rc car? Or what about how will they compete with online stores?

What's your view?

After Build-A-Bear, Build-A-Toy-Car (http://www.nytimes.com/2007/05/29/business/29bear.html) - Since 1997, when she opened the first Build-A-Bear workshop in St. Louis, that founder, Maxine Clark, has been besieged with people full of do-it-yourself ideas (make your own books and decorate your shoes, to name a couple.) A few years ago, Ms. Clark herself wrote up a build-a-car business plan, but said she was too busy with bears to do much else than put it on her to-do list. The bears are now available in 300 stores worldwide.

In 2005, Larry Andreini, 44, an entrepreneur from Fairfax, Va., with a background in financial services and customer loyalty programs, came calling with a concept called Ridemakerz, a make-and-outfit your own toy car business. “He fit in with our culture,” Ms. Clark said in an interview. “He understood what it takes to bring a brand to reality.”

http://graphics8.nytimes.com/images/2007/05/29/business/29bear1.650.jpg

http://graphics8.nytimes.com/images/2007/05/29/business/29bear.600.jpg

Steve
05-29-2007, 09:52 AM
The stores outside facade looks really awesome.

Steve
05-29-2007, 09:58 AM
I just checked out their website. http://www.ridemakerz.com There is a grand opening with Chip Foose! That is pretty cool. Nice cross marketing there.