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DoodyCalls Franchises
08-15-2011, 03:34 PM
I helped AmEx Open Forum a few months ago with an article that may help some of the forum readers here. The piece is titled: "Are you ready to franchise?" In it, I share the back story of my franchise, DoodyCalls, as well as several tips for business owners considering this route.

A quick rundown of the tips:


Reach out to other similar businesses
Secure your name
Have capital on hand
Get professional legal help
Learn to delegate
Create an operations manual
Restructure your time.

Here's a link to the full article with more details - http://www.openforum.com/idea-hub/topics/innovation/article/are-you-ready-to-franchise

Steve
08-16-2011, 12:02 PM
When a potential buyer is looking into a franchise, I would figure one of the first things they would want to know is how much money the average franchise can make per year. This could give them an idea if it is something they want to pursue further. But isn't there some federal law that stops franchisers from posting this information or marketing it?

How do you deal with this question when potential investors wonder about it? Can they be given some kind of range or how does that work?

Also, do you find there are a top list of 5 questions the average person interested in learning more about a franchise asks?

DoodyCalls Franchises
08-25-2011, 01:31 PM
You're absolutely correct. Revenue potential is one of the first questions asked by potential franchisees and there's a remarkable amount of red tape around how a franchisor markets their franchise opportunity especially around revenues//profit potential.

The simple answer is that you don't (can't) market profit potential and revenue figures cannot be included in any franchise. marketing materials. Instead, franchisors have a Franchise Disclosure Document (FDD) that they are required to share and review with potential franchisees. An FDD is a comprehensive document explaining the full details of a franchise opportunity, including financial information, requirements and obligations, as well as other essential information relating to the purchase of the DoodyCalls franchise. It's a very long, but very useful & transparent document.

As for top questions, ours are:

- What are the fees? (franchise fee & royalties)
- What is the total investment range?
- Is a finance program offered?
- What types of support do I receive?
- How soon can I be in operation?

Our answers to those questions can be found on our blog here: Franchising FAQ (http://franchising.doodycalls.com/?page_id=943)

Steve
08-26-2011, 02:24 PM
The simple answer is that you don't (can't) market profit potential and revenue figures cannot be included in any franchise.

Should potential investors look to other franchisees and ask them what kind of income range they make or they expect to make? Is such information available to do that or is that not the way it is handled?