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View Full Version : The "YOU" factor


Steve
03-12-2007, 12:28 PM
What's your take on this? Do you feel ultimately it's "YOU" that makes your company stand out from other lawn care operators?

Have you seen certain lcos really stand out in your community and have their companies stood out as well?

What kind of things are you doing to make yourself stand out?

Communicate with clients and break from the pack (http://www.landscapemanagement.net/landscape/article/articleDetail.jsp?id=410507) - Consumers often wonder (usually just before buying on price) what differentiates one mowing company from another, one lawn care company from another.

And this while company owners, the people that provide the services, often go to great lengths to get clients and prospects to view their companies more positively than competitors ó clean trucks, employees in uniforms. 4-color marketing material ó many owners still donít get it. They struggle to separate their companies from the pack in what, from the perspective of many consumers, is largely a services commodities market.

The short answer to setting your company apart in the crowded market is you, the owner.

http://www.landscapemanagement.net/landscape/data/articlestandard/landscape/112007/410507/Marty-Grunder1.gif

Steve
03-12-2007, 06:41 PM
If you check out Marty's landscaping site you will see that he promotes himself on his homepage.

By doing this, he breaks away from his competitors.

http://www.grunderlandscaping.com/

What do you think of his site and this concept?