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View Full Version : Will Trimspa survive after Anna?


Steve
02-09-2007, 12:39 PM
Do you think Trimspa will be able to continue onwards after Anna's death?

There seems to be a lot of talk that it might not be able to recover, but the brand seems to be very well known. Couldn't they simply find another celebrity to endorse their package?

TrimSpa's future in doubt after Smith's death (http://money.cnn.com/2007/02/08/smbusiness/trimspa_annanicole/) - The death of sassy spokeswoman Anna Nicole Smith coupled with growing doubts about TrimSpa's controversial weight-loss products may prove too much for the closely held company, marketing experts said Thursday.

"Given the double whammy of who their spokesperson was and the other tangential difficulties, I don't think they're going to come back," said Robert Passikoff, a New York brand consultant.

Anna Nicole Smith had been a spokeswoman for TrimSpa since 2003.

Passikoff said news that Smith died in Florida Thursday could spell disaster for the small business.

http://i.cnn.net/money/2007/02/08/smbusiness/trimspa_annanicole/anna_nicole_smith.03.jpg

dutchhook
02-09-2007, 03:39 PM
Will America Survive after Anna??
Between all of the media coverage for the last 24 hours for Anna and the absolutely shocking fact that the #1 worldwide search term for Google in 2006 was "Paris Hilton", I just don't think we're going to make it......

dutchhook
02-09-2007, 03:40 PM
P.S. thanks for showing the pic. I had nothing else to look at in my office/cave today. I'm just as bad as the rest

Steve
02-09-2007, 03:42 PM
It is amazing the amount of news coverage the entire thing has gotten.

The thing I do wonder is, will consumers think that somehow the Trimspa product attributed to her death? If so, that could tank the company, whether or not it was true.