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View Full Version : Branding can help


Steve
01-30-2007, 06:03 PM
It is amazing how much branding can help. Who would have ever thought about branding a condo! Well, after reading this article why not! You can brand anything! It is pretty interesting that they are doing this and it makes you wonder how we all could do more branding ourselves.

Have you ever thought about branding something?

Do you think such branding would help sell you on a condo or a house?

Branding drives condo sales (http://money.cnn.com/galleries/2007/real_estate/0701/gallery.branding_drives_condo_sales/2.html) - Armani, Jagger: Condo branding in overdrive - Marketers want you to connect buildings with with strong "name brands."

Post 9/11, downtown New York has really begun to percolate again. There are many developments in various stages of completion all within walking distance of the exchanges and brokerage houses of Wall Street.

The developers of 20 Pine chose The Armani brand for its muscular values, according to Arthur Gallego, the publicist for the marketer SHVO. "We knew it would attract a primarily male clientele," he says, "and Armani's very masculine palette was a good match."

Rooms have high ceilings, earth tones and exotic woods. The 1929 building was originally the Art Deco headquarters of Chase Manhattan Bank. It's replete with neo-Egyptian motifs.


http://i.a.cnn.net/money/galleries/2007/real_estate/0701/gallery.branding_drives_condo_sales/images/lobby20pine.jpg