Steve
01-22-2007, 12:33 PM
Ever thought of making your own mower? This site had some interesting insights into the process a mower went through to become a product sold to consumers.
Did you ever see this mower for sale?
http://www.sherwoodfarmgroup.com/images/GW%20WC%20proto%20crate%20175%20mod.jpg
From this pile of parts propped up on milk crates came the idea that would bring in millions in profits.
http://www.sherwoodfarmgroup.com/images/GW%20WC%20proto%20finished175.jpg
The first working prototype was called “BigMow”. It was used as the photo model for the business plan, a sales video, market research, and personal demonstrations to executives.
Numerous departments and talented people then collaborated to bring it to production, where it was an immediate success.
New Product Brings $10 Million Per Year In Revenues (http://www.sherwoodfarmgroup.com/newproductlaunch.htm) - For Troy-Bilt/ Garden Way, we invented an entirely new concept in lawn mowing, then helped other departments develop and implement it into a $10mm/year profit machine.
The concept was simple: To create “The fastest lawn mower in town.” If you’ve seen one of those $2,500 commercial “run-behind” mowers that turn on a dime and zip under and around shrubs, you know what we mean. The two questions were:
· Can a home-user version of that be made for half the price?
· Will anybody buy it?
With a $1,250 price being more than most riding mowers, experts doubted that people would buy a walking mower like this.
Did you ever see this mower for sale?
http://www.sherwoodfarmgroup.com/images/GW%20WC%20proto%20crate%20175%20mod.jpg
From this pile of parts propped up on milk crates came the idea that would bring in millions in profits.
http://www.sherwoodfarmgroup.com/images/GW%20WC%20proto%20finished175.jpg
The first working prototype was called “BigMow”. It was used as the photo model for the business plan, a sales video, market research, and personal demonstrations to executives.
Numerous departments and talented people then collaborated to bring it to production, where it was an immediate success.
New Product Brings $10 Million Per Year In Revenues (http://www.sherwoodfarmgroup.com/newproductlaunch.htm) - For Troy-Bilt/ Garden Way, we invented an entirely new concept in lawn mowing, then helped other departments develop and implement it into a $10mm/year profit machine.
The concept was simple: To create “The fastest lawn mower in town.” If you’ve seen one of those $2,500 commercial “run-behind” mowers that turn on a dime and zip under and around shrubs, you know what we mean. The two questions were:
· Can a home-user version of that be made for half the price?
· Will anybody buy it?
With a $1,250 price being more than most riding mowers, experts doubted that people would buy a walking mower like this.