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KateLatierra
03-24-2011, 02:30 PM
Landscaping your front and back yards or either one can be exciting and overwhelming at the same time. So before you plunge into the project, here are 3 important tips:

1. Know what you want.
It would be great if you know exactly how you want your landscape to look like but having a mental picture close to it may be enough. Know what plants or trees or features you want—shading trees? Colourful flowering shrubs? Do you want to have a theme? Do you want water features like a fountain or a pond? Do you want to highlight with stonescapes or pergolas or outdoor lighting? Stuff like that.

If you’re hiring professional landscapers they’d appreciate a definite description instead of a vague “Make it pretty” or “Do your best” or something like that. Excellent landscaping contractors will give you their best but it might not be what you had pictured in your mind no matter how great the end result. You and your contractor will end up feeling awful.

2. Decide on your budget.
This can be a pain but it’s necessary since it might define how the landscaping project goes. Your budget can be an indicator if you need to adjust your design, leave out some features or consider some alternatives. But if money is no object then skip this and head on to the next point. But having a budget is still wise.

3. Do your homework
If you’re going DIY do research online as well as check things out with people who have actually done their own landscaping. Check the suppliers, compare prices, get the necessary tools and equipment.

If you’re hiring professional landscapers, ask for referrals or recommendations from friends. Common sense, if someone you know has an awesomely landscaped yard or lawn, it means their contractors are excellent.

Hope these help. HAPPY LANDSCAPING!

Steve
03-24-2011, 06:15 PM
What is your take on how a landscaper should use such information in their marketing?

KateLatierra
04-18-2011, 03:31 AM
Hi Steve. Sorry wasn't able to reply immediately. Been busy with other tasks since my last post. Anyway, as to your question about the tips being worked into marketing...

Perhaps if it's direct marketing like flyers and brochures that are sent out to prospective clients, contractors can put in something like "We turn your dream landscape into a reality." or "Available designs for your landscaping budget"

They can put something similar in their website (if they have one). They can also go through these three tips when doing the walkthrough with the client.

Steve
04-19-2011, 05:38 PM
Those sound like great ideas! Keep us posted if you get any feedback from customers you use that marketing material to get.